Principal Product Marketing Manager, AI
Hightouch- Full Time
- Senior (5 to 8 years)
Life360 is seeking a Principal Product Manager II with deep AI/ML experience to define and execute the company's strategy for data-driven growth. This role will be instrumental in unlocking step-function growth in users, subscribers, and revenue by building shared AI/ML capabilities. You will partner closely with Product, Data Science, and Engineering teams to translate data and models into effective experiences at scale, empowering teams to leverage AI/ML for user and revenue growth.
Life360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
The newly formed AI Growth Enablement team sits at the intersection of Product, Data Science, and Engineering. Our charter is to unlock step-function growth in users, subscribers, and revenue by building shared AI/ML capabilities — including but not limited to experimentation and automation tools, generative AI models, predictive-model APIs, and self-serve tooling—that accelerate decision-making, experimentation and automation across multiple product teams. You’ll partner closely with other PMs in the Growth organization, as well as with the Data Science and Data Analysis teams, to turn data and models into delightful, effective experiences at scale, and to empower each team to leverage AI/ML in the most effective way to drive user and revenue growth.
Family safety services with location sharing
Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.