Life360

Principal Product Manager - AI/ML Growth

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Applications, Biotechnology, SaaSIndustries

Principal Product Manager II, AI Growth Enablement

Position Overview

Life360 is seeking a Principal Product Manager II with deep AI/ML experience to define and execute the company's strategy for data-driven growth. This role will be instrumental in unlocking step-function growth in users, subscribers, and revenue by building shared AI/ML capabilities. You will partner closely with Product, Data Science, and Engineering teams to translate data and models into effective experiences at scale, empowering teams to leverage AI/ML for user and revenue growth.

About Life360

Life360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About the Team

The newly formed AI Growth Enablement team sits at the intersection of Product, Data Science, and Engineering. Our charter is to unlock step-function growth in users, subscribers, and revenue by building shared AI/ML capabilities — including but not limited to experimentation and automation tools, generative AI models, predictive-model APIs, and self-serve tooling—that accelerate decision-making, experimentation and automation across multiple product teams. You’ll partner closely with other PMs in the Growth organization, as well as with the Data Science and Data Analysis teams, to turn data and models into delightful, effective experiences at scale, and to empower each team to leverage AI/ML in the most effective way to drive user and revenue growth.

Responsibilities

  • Own the vision, roadmap, and delivery of internal AI/ML platforms, tools, and growth accelerators.
  • Lead a cross-functional group of data scientists, ML ops engineers, and cloud engineers.
  • Drive adoption of AI capabilities that lift acquisition, engagement, retention, and monetization.
  • Align senior leadership and cross-organizational stakeholders on impact, investment, and sequencing.
  • Set a product vision for AI-powered growth and translate it into measurable outcomes, KPIs, and roadmaps.
  • Deliver and scale self-serve model-hosting, feature-store and experimentation infrastructure that shortens time-to-insight for every product team.
  • Partner with Product and Analytics to design automated targeting, pricing, and lifecycle models aimed at optimizing LTV for every user.
  • Package reusable APIs, SDKs and dashboards that enable non-ML teams to ship smarter features without ML expertise.
  • Define success metrics, run opportunity sizing, and champion a test-and-learn culture grounded in rigorous analysis.
  • Hire, coach and inspire a multidisciplinary team; foster a culture of craft, ownership, and high-impact delivery.

Requirements

  • 8–10+ years of product management experience.
  • 5+ years of experience building data/AI platforms or ML-driven growth products at consumer scale.

Compensation & Benefits

  • Salary Range: $172,500 to $253,500 (US-based).
    • Note: Final salary will be determined by individual background, experience, geographic location, job-related knowledge, skills, and experience.
  • Compensation Package: Includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Employment Type

  • [Employment Type not specified]

Location Type

  • Remote First (within the US)

Skills

AI
ML
Product Management
Growth
Data Science
Experimentation
Automation
Generative AI
Predictive Modeling
API Development
Self-serve Tooling
Data Analysis

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters
2008Year Founded
$114.9MTotal Funding
IPOCompany Stage
Consumer Software, CybersecurityIndustries
501-1,000Employees

Benefits

Core business hours for work-life balance
No-meetings on Wednesday afternoons
Home office stipend
Remote-first work environment
In-person collaboration opportunities
Competitive pay and benefits
Health, dental, and vision insurance
401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.
The new advertising platform may raise privacy concerns among Life360 users.
Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.
The company integrates with smart home devices for seamless family safety management.
Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.
The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.
Expansion into smart home integration broadens Life360's market reach and user engagement.

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