Principal, Acquisition Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About The Role

As Principal, Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools across various paid ad platforms. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fast-growing startup, you will be working closely with colleagues across all teams and senior management.

Duties & Responsibilities

• Own the strategy, execution, and tracking of paid channels (e.g., programmatic, affiliates, influencers, social) to drive marketing performance in line with budget and goals
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product) to effectively drive all aspects of the channels you manage
• Manage client partner relationships
• Run analyses on channel performance and implement findings quickly
• Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices

Qualifications & Skills

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred
• A deep knowledge of the digital landscape across Paid Social. Meta / Instagram, Snapchat, TikTok, Search, Youtube, Display Ads, TV, CTV
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)
• A minimum of 8 years of experience