[Remote] Director, Paid Social at Nutrafol

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, Wellness, Health, Direct-to-ConsumerIndustries

Requirements

8 - 10+ years of experience in paid social media management within an eCommerce company; DTC experience is preferred
5 years of experience hiring and leading teams, including demonstrated success in mentoring and growing high-performing teams
Deep expertise in Meta Ads Manager, TikTok Ads Manager, TikTok Shop and at least one emerging platform (Pinterest, Reddit, or Snapchat); hands-on keyboard experience is required
Experience leveraging an MTA or MMM to drive new customer acquisition
Strong analytical mindset with advanced Excel or data visualization skills (e.g., Tableau)
Proven ability to manage large budgets and deliver on CPA targets
Excellent communicator, able to translate performance insights into strategic recommendations for executives
Comfortable working in a fast-paced, results-driven environment with shifting priorities

Responsibilities

Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program
Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth
Leverage platform and MTA data to inform investment decisions
Drive actionable insights across audiences, creative, placements, and bidding strategies
Define clear KPIs and implement rigorous performance tracking and reporting frameworks
Partner with Analytics to assess channel efficiency, incrementality, and ROI
Translate complex data into clear business narratives and recommendations for senior leadership
Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts
Foster a culture of testing, curiosity, accountability, and performance excellence
Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel
Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation
Proactively identify opportunities to improve process, automation, and team workflow

Skills

Key technologies and capabilities for this role

Paid SocialMeta AdsTikTok AdsReddit AdsMedia StrategyPerformance MarketingData-Driven Decision MakingTeam LeadershipAudience TargetingCreative OptimizationScalable GrowthA/B Testing

Questions & Answers

Common questions about this position

What platforms will I be working with in this role?

The role involves leading paid social strategies across Meta, TikTok, Reddit, and other emerging social channels.

What salary or compensation is offered for the Director, Paid Social position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What team leadership responsibilities does this role have?

The Director will guide a team of channel experts, lead, mentor, and develop a team of paid social managers and associates, nurturing their technical expertise and leadership skills.

What kind of culture does Nutrafol foster for this team?

The role involves fostering a culture of testing, curiosity, accountability, and performance excellence.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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