Senior Manager, Paid Marketing

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, SaaSIndustries

Requirements

Candidates should have 7+ years of experience in performance and growth marketing, with at least 3 years in a leadership role at high-growth tech companies. Deep expertise in paid digital channels (SEM, Social), SEO, and conversion rate optimization is required. The ideal candidate is data-driven, comfortable building dashboards, interpreting performance signals, and driving action through insights. Experience in fast-paced environments with a love for testing, learning, and iterating quickly is essential. A hands-on leadership style capable of operating at both strategic and tactical levels, along with experience building and coaching growth teams, is necessary. Strong communication skills to influence cross-functionally and inspire teams are also required.

Responsibilities

The Senior Manager, Paid Marketing will own and scale the paid acquisition engine across SEM, paid social, and other digital channels. This role involves hiring, mentoring, and managing a high-performing paid media team, as well as defining and executing the paid marketing roadmap with clear goals, KPIs, and testing frameworks. Responsibilities include identifying new channels, platforms, and tactics for scalable growth, and collaborating with Product, Analytics, Brand, and Creative teams to optimize conversion and full-funnel performance. The individual will build and evolve the infrastructure to measure campaign effectiveness and maximize ROI, serving as a strategic thought partner to senior leadership on paid growth strategy and investment decisions.

Skills

Paid Marketing

SEM

Paid Social

Digital Channels

Demand Generation

Customer Acquisition

Team Management

Strategic Planning

Campaign Optimization

Performance Marketing

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters

2019Year Founded

$318.1MTotal Funding

LATE_VCCompany Stage

HealthcareIndustries

1,001-5,000Employees