[Remote] Senior Manager, Paid Marketing at Headway

Remote

Headway Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Health, Healthcare Technology, SaaSIndustries

Skills

Key technologies and capabilities for this role

Paid MarketingSEMPaid SocialDigital ChannelsDemand GenerationCustomer AcquisitionTeam ManagementStrategic PlanningCampaign OptimizationPerformance Marketing

Questions & Answers

Common questions about this position

What experience is required for the Senior Manager, Paid Marketing role?

Candidates need 7+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth tech companies, plus deep expertise in paid digital including SEM, Social, SEO, and conversion rate optimization.

What will I be responsible for in this role?

You will own and scale the paid acquisition engine across SEM, paid social, and other digital channels, hire and manage a paid media team, define the paid marketing roadmap, identify new channels, collaborate with other teams, build measurement infrastructure, and serve as a strategic partner to leadership.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes someone a great fit for this position?

A great fit has 7+ years in performance and growth marketing with 3+ years leading at high-growth tech companies, deep paid digital expertise, and is data-driven with skills to build dashboards and interpret data.

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters
2019Year Founded
$318.1MTotal Funding
LATE_VCCompany Stage
HealthcareIndustries
1,001-5,000Employees

Benefits

Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible Paid Time Off
Employee Assistance Program (EAP)
Training and professional development

Risks

Increased competition from platforms like BetterHelp and Talkspace.
Potential backlash from professionals feeling undervalued by Headway's platform.
Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.

Differentiation

Headway simplifies finding and paying for therapy with an insurance-accepting provider network.
It reduces administrative burdens for mental health professionals, enhancing focus on patient care.
Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.

Upsides

Raised $100M in Series D to expand into Medicare Advantage and Medicaid.
Partnerships with Cigna and Blues plan to expand services to all 50 states.
Growing demand for telehealth services boosts Headway's market potential.

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