[Remote] Paid Social Manager at Dandy

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years in a Paid Social role
4+ years of hands-on Meta experience
Deep understanding of Paid Social platforms, audience segmentation, creative testing, and performance optimization
Proven track record managing and scaling Paid Social campaigns internationally
Performance marketing & analytical mindset
Experience in B2B or B2C high growth, performance-driven company
Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach
Experience using Marketo (Bonus)
Outstanding professional references (Bonus)
Experience with high-volume SMB B2B marketing motions (Bonus)

Responsibilities

Lead end-to-end management of Dandy’s Paid Social programs across Meta, LinkedIn, and emerging platforms
Oversee campaign structure, audience strategy, ad creative, and landing page alignment
Manage budgets and pacing across campaigns, optimizing for growth goals
Partner with the Creative team to inform new asset production, messaging angles, and testing strategies
Develop and execute a testing roadmap across audiences, creatives, formats, and landing pages
Collaborate with the Marketing Operations team to build enhanced reporting and improve channel analysis & optimization
Collaborate with the Website team to improve lead quality and conversion rates

Skills

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

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