[Remote] Paid Social Manager at Dandy

United States

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$127,500 – $150,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Dental Technology, Healthtech, MarketingIndustries

Requirements

5+ years in a Paid Social role, with at least 4+ years of hands-on Meta experience
Deep understanding of Paid Social platforms, audience segmentation, creative testing, and performance optimization
Proven track record managing and scaling Paid Social campaigns internationally across multiple markets, currencies, and languages
A builder that loves to be hands on and in-platform
Performance marketing & analytical mindset (data-driven)
Experience in B2B or B2C high growth, performance-driven company
Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
Overall track record of professional and academic success
Bonus Points For
Experience using Marketo
Outstanding professional references to share
Experience with high-volume SMB B2B marketing motions
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Responsibilities

Lead end-to-end management of Dandy’s Paid Social programs across Meta, LinkedIn, and emerging platforms such as TikTok, X, and YouTube
Oversee campaign structure, audience strategy, ad creative, and landing page alignment to maximize efficiency and performance
Manage budgets and pacing across campaigns, optimizing for monthly, quarterly, and annual growth goals
Partner closely with the Creative team to inform new asset production, messaging angles, and testing strategies
Develop and execute a testing roadmap across audiences, creatives, formats, and landing pages to continually drive improvement through experimentation
Collaborate with the Marketing Operations team to build enhanced reporting and improve channel analysis & optimization
Collaborate with the Website team to improve lead quality and conversion rates

Skills

Key technologies and capabilities for this role

Paid SocialMeta AdsLinkedIn AdsTikTok AdsX AdsYouTube AdsCampaign ManagementAudience StrategyAd CreativeBudget ManagementA/B TestingMarketing OperationsLead GenerationCustomer Acquisition

Questions & Answers

Common questions about this position

What is the salary range for the Paid Social Manager role?

The salary range is $127.5K - $150K.

Is this position remote?

Yes, this is a remote position.

What experience is required for this role?

Candidates need 5+ years in a Paid Social role with at least 4+ years of hands-on Meta experience, a deep understanding of Paid Social platforms, audience segmentation, creative testing, and performance optimization, plus a proven track record managing campaigns internationally.

What is the team structure for this role?

This role sits on the Growth team and involves partnering closely with Creative, Sales, Growth Marketing, Marketing Operations, and Website teams.

What makes a strong candidate for this position?

Strong candidates have 5+ years in Paid Social with hands-on Meta experience, proven international campaign scaling, a data-driven performance mindset, and experience in high-growth B2B or B2C companies; bonus for Marketo experience, high-volume SMB B2B marketing, and a relentlessly positive attitude.

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

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