Performance Marketing Strategist, Integrated Campaigns

Employment Type: Full time

Position Overview

Cars Commerce is seeking a strategic, collaborative, and analytical marketer to join its growing B2B Marketing team. The Performance Marketing Strategist, Integrated Campaigns will be responsible for developing and executing paid media strategies to drive demand for Cars Commerce solutions. This role involves managing, optimizing, and reporting on paid media campaigns targeting B2B audiences.

Key Responsibilities

• Develop targeted media strategies aligned with company objectives and revenue goals, including driving site traffic and MQLs.
• Manage day-to-day marketing strategy across multiple partners/channels (Google, Meta, LinkedIn), including campaign planning, budget allocation, performance review, and optimization.
• Identify and report on key performance indicators and opportunities for improvement on a regular basis.
• Work with internal collaborators to improve performance, make optimizations, align to business priorities, and identify testing opportunities.
• Troubleshoot campaign tracking and tagging issues.
• Guide creative asset development across channels and audiences, partnering with an in-house Creative Director and Creative team.
• Manage relationships with influencer agencies and trade media publications.
• Identify, evaluate, and manage partnerships of new media opportunities, including trade publications, sponsorships, and influencer marketing.
• Collaborate with internal teams (creative, marketing ops, and product marketing) to ensure campaign integration and performance.
• Optimize content and media plans based on results.

Requirements

• Broad understanding across media channels that span the funnel, with a focus on mid-funnel and performance media.
• Hands-on in-platform experience.
• Experience managing creative.
• Experience managing partners (external agency & internal stakeholders).
• Experience with performance optimization and testing.
• Ability to evaluate performance and partners and recommend new ways to reach target audiences.

Company Information

At Cars Commerce, we are fanatical about simplifying everything about car buying and selling. We strive to connect the industry with simplified and tierless technology to enhance, measure, and drive local automotive retail. Our portfolio includes the No.1 most recognized marketplace, Cars.com, industry-leading digital experience, Dealer Inspire, trade and appraisal technology, AccuTrade, and the new Cars Commerce Media Network.

Cars Commerce is built on collaboration and the core value of "Rise Together," prioritizing people from consumers to customers to the community. We foster an environment that is "Open to All," encouraging open-minded communication and diverse thinking. We are also committed to "Caring to Challenge" and "Taking Ownership," fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. Our foundation is built on "Doing the Right Thing," even when it's difficult.

As a U.S. News & World Report Best Company to Work For in 2024, we are obsessive about the employee experience and are recognized among the top 20% for employee wellbeing, including quality of pay, benefits, and work-life balance.

Reporting Structure

This role will report into the Manager, Integrated Marketing Campaigns.