Barkley

Supervisor, Media Strategy

Chicago, Illinois, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising & MediaIndustries

Position Overview

  • Location Type: Hybrid
  • Job Type: Full-time
  • Salary: Not Specified

This is a full-time, hybrid position for a Supervisor, Planning at BarkleyOKRP. In this role, you will begin to own key client relationships as you craft strategic and tactical media recommendations. You will work closely with others across MissionOne Media and BarkleyOKRP client experience teams, and you will partner closely with clients.

Qualities for Success

  • Curiosity and Skepticism: Always asking "WHY?" with an internal drive to learn and expand knowledge. Considers situations from multiple perspectives.
  • Strategic, Creative Problem-Solving: Analytical, enjoys working with data to derive insights, and uses insights to develop robust strategies. Loves creating creative solutions to problems.
  • Initiative & Accountability: A gritty self-starter driven to find answers, solve tough problems, and overcome challenges. Proactively brings solutions and is thorough in detailed review of client-facing work.
  • Communication & Storytelling: Easily communicates complex information or nuanced situations. Knows what details are necessary and can marry data and storytelling to articulate a clear point of view. Confidently delivers recommendations and navigates Q&A with well-developed rationale.
  • Adaptability: Comfortably adjusts in evolving or ambiguous situations. Uses creativity to tackle new and existing challenges. Excited for changes in the media landscape.
  • Self-Development: Reflective and self-aware. Seeks opportunities to learn and develop oneself and others.

Responsibilities

  • Ownership of key client list, leading client communication on day-to-day media and managing projects internally.
  • Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives.
  • Manages a team of individuals, balancing delegation with support for assigned projects and plans.
  • Supports junior partners through training on media planning approach, process, and tools.
  • Builds and maintains strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance.
  • Builds strategic media audiences through 3rd party syndicated audience tools (MRI-Simmons, Resonate, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors.
  • Uses competitive intelligence tools to identify category white space and drive the direction of a media strategy.
  • Ensures flawless management of a client media budget, including development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase.
  • Supports client billing, partnering with the Finance team to review draft invoices against anticipated spend, ensuring invoices align with planned investment.
  • Crafts internal and external POVs based on trending topics impacting the media landscape, category or market trends, clearly articulating the impact to media recommendations.
  • Participates in weekly status calls to keep clients updated on active media projects and relays important updates back to internal teams.
  • Provides a strategic POV on media reporting by analyzing media performance to uncover trends and implications for plan optimizations, and impacts to future media strategies and recommendations.
  • Reads industry trades and engages with the Media Team to stay current on all media trends and how those trends present opportunities for clients.
  • Possesses thorough knowledge of key media planning tools, such as Vivvix, Pathmatics.

Skills

Client Relationship Management
Media Strategy
Data Analysis
Creative Problem-Solving
Communication
Storytelling
Adaptability
Self-Development

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters
1964Year Founded
$5.1MTotal Funding
MERGERCompany Stage
Consulting, Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Life Insurance
Unlimited Paid Time Off
401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.
The merger with OKRP could result in operational inefficiencies and client conflicts.
Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.
The agency combines creativity with data-driven insights for modern consumer engagement.
Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.
The merger with OKRP creates one of the largest independent marketing firms in the U.S.
Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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