Senior Data Analyst - Performance Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Job Title: Performance Marketing Data Analyst

About Quince: Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.

The Role: As a Performance Marketing Data Analyst, you’ll play a critical role in measuring, analyzing, and optimizing our marketing campaigns. You’ll work closely with our performance marketing, data, and product teams to deliver data-driven insights and strategic recommendations. Your expertise in analyzing large datasets, interpreting trends, and translating them into actionable insights will help us make smarter, faster, and more effective marketing decisions.

Responsibilities

• Analyze marketing data across channels (e.g., paid search, social, display, email, affiliate) to evaluate performance, identify trends, and optimize spending and ROI.
• Work closely with the performance marketing team to provide data-driven insights and optimize campaigns to achieve KPIs (e.g., ROAS, CAC, LTV).
• Contribute to marketing mix modeling efforts to understand the incremental impact of each marketing channel on conversions and customer acquisition.
• Develop data-driven forecasts, budgets, and projections for marketing campaigns; continuously update based on real-time data and performance.
• Conduct deep-dive analysis on customer behavior, attribution, and path-to-purchase to identify opportunities for increased conversion and customer retention.
• Build and maintain performance dashboards to provide real-time insights for marketing teams and leadership.
• Design and analyze A/B tests to optimize ad creatives, targeting, and bidding strategies across platforms.
• Partner with product, finance, and data science teams to ensure alignment and leverage insights across the organization.

Requirements

• Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science).
• Strong analytical skills with experience in data analysis and interpretation.
• Proficiency in SQL and experience working with large datasets.
• Experience with data visualization tools (e.g., Tableau, Looker, Google Data Studio).
• Familiarity with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Understanding of marketing metrics and KPIs (e.g., ROAS, CAC, LTV).
• Excellent communication and presentation skills.

Company Information

About Quince: Quince is a retail and technology company co-founded by a team with extensive experience in retail, technology, and building early-stage companies. Our team includes talent from Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike, etc.

Our Values:

• Customer First
• High Quality
• Essential Design
• Always a better deal
• Environmentally and Socially conscious