Senior Marketing Analyst (Remote, United States)
The Zebra- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates are required to possess a Bachelor’s degree in a quantitative field such as Statistics, and demonstrate at least five years of experience in data analysis.
The Senior Data Analyst - Performance Marketing will analyze marketing data across various channels, including paid search, social media, display advertising, email marketing, and affiliate programs, to evaluate performance and optimize spending for maximum return on investment. They will collaborate closely with the performance marketing team to provide data-driven insights, contribute to marketing mix modeling efforts, develop data-driven forecasts and projections, conduct deep-dive analysis of customer behavior and attribution, build and maintain performance dashboards, and design and analyze A/B tests to improve marketing strategies. Furthermore, they will partner with product, finance, and data science teams to ensure alignment and leverage insights across the organization.
Direct-to-consumer e-commerce for fashion and home essentials
Quince offers high-quality fashion and lifestyle products through its online retail platform. The company sources its products directly from manufacturers worldwide, which allows it to provide premium items at lower prices compared to traditional retail stores. Quince's product range includes clothing like dresses and blouses, as well as home essentials such as bed sheets. This direct-to-consumer model appeals to a diverse customer base, from those seeking stylish clothing to those in need of quality home goods. Quince differentiates itself from competitors by eliminating middlemen, ensuring affordability without compromising on quality. The company's goal is to make luxury accessible to everyone while fostering a community of satisfied customers who share their experiences on social media.