Wpromote

Senior Programmatic Manager

United States

$83,000 – $97,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Digital MarketingIndustries

Senior Programmatic Manager

Position Overview

We are seeking a Senior Programmatic Manager to lead the strategy and execution of programmatic advertising campaigns. This role demands a deep understanding of the programmatic landscape, a data-driven mindset, and a commitment to optimizing campaign performance. The successful candidate will be responsible for implementing programmatic best practices, fostering collaboration across teams, and achieving exceptional results.

Requirements

  • Hands-on experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP.
  • Strong analytical skills.
  • Proficiency in measurement and optimization techniques.
  • Ability to translate data into actionable insights.
  • Passion for programmatic advertising.
  • Ability to thrive in a fast-paced environment and collaborate effectively.

Responsibilities

  • Executing programmatic strategies, aligning with campaign objectives and KPIs.
  • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
  • Staying up-to-date with the latest programmatic trends and technologies.

Company Information

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Benefits & Perks:

  • Half-day Fridays year round
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance & additional voluntary insurance
  • Annual Class Pass Credits and more!

*This position may be performed remotely in most states within the US, with some exclusions. **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

Compensation

  • Salary Range: $83,000 - $97,000 annually. This range is based on various factors including skill set, experience, education, market dynamics, and location.
  • Total Compensation: Includes benefits (listed above) and an annual performance bonus.
  • Annual Target Bonus: Paid based on Company, department, and individual performance. Bonuses are not guaranteed and eligibility requires active employment and good standing.

Employment Type

Full Time

Location Type

Remote (with potential for in-office collaboration at hubs in Los Angeles, Chicago, and New York)

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD #LI-Remote

Skills

Programmatic Advertising
Campaign Strategy
Campaign Execution
Demand-Side Platforms (DSPs)
The Trade Desk (TTD)
DV360
Amazon DSP
Analytical Skills
Measurement
Optimization Techniques
Data Analysis

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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