Sr. Growth Marketing Manager, Search, Shopping & YouTube

Employment Type: Exempt

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

As a Sr. Growth Marketing Manager, Search, Shopping & YouTube, you will work closely with cross-functional team members to develop, implement, and optimize strategies for our paid search, app campaigns, and YouTube ads. You will play a pivotal role in scaling our membership subscriptions by leveraging a data-driven approach to maximize growth and return on ad spend (ROAS). The ideal candidate will have a strong background in performance marketing, specifically in the paid search and shopping campaign landscape, with the ability to provide actionable insights and creative strategies.

RESPONSIBILITIES

• Own end-to-end campaign management across Google Search, Shopping, YouTube, Bing, Reddit, and Apple Search Ads.
• Build and evolve strategic testing roadmaps that scale new member acquisition while managing channel efficiency and long-term business goals.
• Stay ahead of platform and search evolution, particularly as AI and automation reshape the media landscape.
• Partner closely with the analytics team to leverage MMM (Marketing Mix Modeling), incrementality tests, and internal data to inform investment levels and allocation decisions.
• Own product feed optimization and management across Shopping channels, working closely with engineering and merchandising teams to ensure feed health, compliance, and performance.
• Conduct routine feed audits and implement ongoing feed optimizations to drive conversion, relevance, and CTR.
• Lead YouTube acquisition campaigns, partnering cross-functionally with creative, lifecycle, and brand teams to ensure video asset performance aligns with funnel strategies.
• Continually optimize YouTube audience targeting, creative iteration, and performance metrics to drive acquisition scale.
• Launch and scale campaigns on emerging growth surfaces like Reddit and explore alternative platforms to diversify acquisition mix.
• Partner with platform reps and external partners to test into betas and pilot programs.
• Deliver robust daily, weekly, and monthly performance reporting across all assigned channels.
• Provide ad hoc analysis, diagnose performance shifts, and proactively recommend optimizations.
• Partner with Finance and Analytics on forecasting, pacing, and budget management.
• Serve as a key partner across analytics, creative, lifecycle, finance, and tech teams to ensure integrated campaign execution.
• Inform creative development with data-backed recommendations for copy, video, and landing pages.

QUALIFICATIONS

• Minimum 5 years of experience in paid search and shopping campaigns, preferably for D2C brands.
• Expertise in Google Ads: Deep understanding of Google Ads, including Search, Display, YouTube, and Google App campaigns.
• Data-Driven Mindset: Strong analytical skills with experience in performance analysis, reporting, and delivering actionable insights.
• YouTube Ad Experience: Prior experience in creating and optimizing and scaling YouTube ad campaigns, including video ad formats and strategies.
• MMM Knowledge: Experience in interpreting and applying insights from Marketing Mix Modeling (MMM) to optimize campaign strategies.
• Platform Proficiency: Familiarity with additional platforms like Bing Ads, Apple Search Ads, TikTok Search and Google Analytics.