Wander

Paid Social Manager

United States

Wander Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Travel & Hospitality, Tourism, Online MarketplaceIndustries

Requirements

Candidates should possess 4-7 years of hands-on experience managing paid social and display campaigns in high-growth B2C or marketplace environments, with a proven track record of beating ROAS/CAC targets on Meta and at least one of TikTok, Pinterest, or Criteo/retargeting DSPs. Strong analytical skills, including proficiency in Excel/Sheets, Looker, or similar BI tools, and familiarity with GA4, MMM, media mix testing, or CDP-driven personalization are required.

Responsibilities

The Paid Social Manager will be responsible for building quarterly channel roadmaps, audience frameworks, and testing calendars, launching, monitoring, and scaling campaigns across Meta, Pinterest, TikTok, and Criteo, continuously refining targeting, creative mix, and bidding to improve ROAS and CAC. They will also own weekly pacing, conduct deep-dive post-campaign analyses, and attribution modeling, partner with creative teams on ad concepts, evaluate new ad formats and emerging platforms, and translate results into clear stories for non-marketers.

Skills

Paid Social
Display Campaigns
Meta
Pinterest
TikTok
Criteo
Audience Targeting
Creative Optimization
Campaign Management
Performance Marketing
Data Analysis
Attribution Modeling
BI Tools
SQL
Communication

Wander

Vacation home rentals with hotel amenities

About Wander

Wander.com offers vacation home rentals that come with hotel-grade amenities, catering to a wide range of travelers from casual vacationers to frequent visitors. The platform allows users to browse and book vacation homes through the Wander app, which features a diverse portfolio of properties in various scenic locations. Each rental is designed to provide an enhanced experience, including modern workstations, top-tier cleaning services, and 24/7 concierge support. What sets Wander apart from traditional vacation rental services is its focus on combining the comfort of a home with luxury hotel-like features. The company's goal is to create a relaxing and thoughtful vacation experience for its users, as evidenced by the positive feedback from over 212,603 app users who appreciate the service.

Key Metrics

Austin, TexasHeadquarters
2011Year Founded
$31.1MTotal Funding
DEBTCompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Benefits

Flexible Work Hours
Remote Work Options
Paid Vacation

Risks

High competition from startups using social media to capture market share.
Over-reliance on luxury market segment vulnerable to economic downturns.
Challenges in maintaining consistent standards across diverse property locations.

Differentiation

Wander offers hotel-grade amenities in vacation rentals, setting it apart from competitors.
The company integrates smart mattresses for personalized sleep experiences, enhancing guest satisfaction.
Wander's diverse property portfolio includes unique locations like Yellowstone Valley and Kauai Cliffs.

Upsides

$100M credit facility from Credit Suisse supports expansion and service enhancement.
Partnership with Once Upon A Coconut attracts health-conscious travelers with sustainable refreshments.
Social media marketing on TikTok and Instagram increases brand visibility among younger demographics.

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