Paid Social Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not specified

Wander pioneered the “hotelification” of vacation rentals – combining the quality of a luxury hotel with the comfort of a private vacation home. Now we’re taking our verticalized travel experience guests love global with an end-to-end travel platform for trips, experiences and concierge service.

Role Summary

We’re looking for an experienced performance marketer to own Wander’s paid social and display programs end-to-end (Meta, Pinterest, TikTok, Criteo, and emerging channels). You’ll operate autonomously as the in-house subject-matter expert—planning strategy, managing budgets, launching tests, and collaborating closely with creative, lifecycle, and data teams to hit aggressive growth targets.

Responsibilities

• Strategy & Planning: Build quarterly channel roadmaps, audience frameworks, and testing calendars that ladder to company goals.
• Execution & Optimization: Launch, monitor, and scale campaigns; continuously refine targeting, creative mix, and bidding to improve ROAS and CAC.
• Analysis & Reporting: Own weekly pacing, deep-dive post-campaign analyses, and attribution modeling.
• Creative Partnership: Brief and iterate ad concepts; push for thumb-stopping creative that balances brand and performance.
• Channel Expansion: Evaluate new ad formats and emerging platforms; run pilots and build business cases for scale.

Must-Have Qualifications

• 4–7 years hands-on experience managing paid social display campaigns in high-growth B2C or marketplace environments.
• Proven track record beating ROAS/CAC targets on Meta and at least one of: TikTok, Pinterest, Criteo/retargeting DSPs.
• Deep knowledge of campaign structures, tracking, incrementality testing, and creative best practices.
• Comfort owning end-to-end workflows—strategy → build → launch → analysis—with minimal oversight.
• Strong analytical chops (Excel/Sheets, Looker, or similar BI; SQL nice to have).
• Excellent communication skills; able to translate results into clear stories for non-marketers.

Nice-to-Haves

• Experience marketing travel, hospitality, or luxury-lifestyle brands.
• Familiarity with GA4, MMM, media mix testing, or CDP-driven personalization.
• Prior work at a startup or fast-scaling team (0 → 1 playbook).

What We Offer

• Competitive salary & equity package
• Remote-first culture (US-time-zones preferred) with quarterly team offsites at Wander homes
• Unlimited PTO, 401(k) match, comprehensive health/dental/vision

Location & Reporting

• Location: Remote – U.S. (Some overlap with Pacific Time preferred)
• Reports to: Head of Growth Marketing