Panel Growth Manager, APAC at UserTesting

Sydney, New South Wales, Australia

UserTesting Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Experience Research, Customer InsightsIndustries

Requirements

  • Experience driving campaigns internationally in non-English speaking markets is strongly preferred
  • Experience managing marketing agencies to deploy and optimize acquisition campaigns
  • Strong understanding of digital marketing channels (Google, Meta, TikTok, LinkedIn, affiliate networks)
  • Data-driven approach to decision-making
  • Ability to collaborate effectively with cross-functional teams (Product, Corporate Marketing, Data Science, and Design)
  • Self-sufficient, proactive, and detail-oriented

Responsibilities

  • Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in APAC
  • Own the top-of-funnel initiatives and optimize the channel mix
  • Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI
  • Collaborate with in-market and cross-functional teams to develop and implement growth initiatives
  • Leverage multi-channel campaigns and tailored messaging for regional audiences
  • Build efficient, scalable growth initiatives
  • Communicate effectively with stakeholders

Skills

Key technologies and capabilities for this role

Digital MarketingGoogle AdsMeta AdsTikTok AdsLinkedIn AdsAffiliate MarketingCampaign ManagementROI OptimizationData-Driven Decision MakingCross-Functional Collaboration

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What is the salary for this role?

This information is not specified in the job description.

What skills are required for the Panel Growth Manager role?

Key requirements include experience driving campaigns in non-English speaking markets, managing marketing agencies, strong understanding of digital marketing channels like Google, Meta, TikTok, LinkedIn, and affiliate networks, a data-driven approach, and effective collaboration with cross-functional teams.

What is the team structure for this position?

This role is part of the Contributor Network Growth Team within the Audience Solutions team.

What makes a strong candidate for this Growth Manager position?

Strong candidates will have international campaign experience in non-English markets, expertise in managing agencies and digital channels, a data-driven mindset, and the ability to collaborate proactively with cross-functional teams.

UserTesting

Provides customer insights for digital products

About UserTesting

UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.

San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Risks

Increased competition from AI-driven platforms threatens UserTesting's market share.
Privacy regulations like GDPR may limit UserTesting's data collection capabilities.
Economic downturns could reduce client spending on user research services.

Differentiation

UserTesting offers a comprehensive on-demand human insights platform for customer-centric decisions.
The platform provides rapid, high-quality feedback from a diverse, global audience network.
UserTesting's extensive experience research solution minimizes guesswork in product development.

Upsides

UserTesting powers insights for 60% of the top 100 most valuable brands in 2024.
The company is expanding its global market presence with new executive appointments.
Growing demand for remote user testing solutions boosts UserTesting's market potential.

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