Panel Growth Manager, APAC at UserTesting

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Experience Research, Customer InsightsIndustries

Requirements

Experience driving campaigns internationally in non-English speaking markets is strongly preferred
Experience managing marketing agencies to deploy and optimize acquisition campaigns
Strong understanding of digital marketing channels (Google, Meta, TikTok, LinkedIn, affiliate networks)
Data-driven approach to decision-making
Ability to collaborate effectively with cross-functional teams (Product, Corporate Marketing, Data Science, and Design)
Self-sufficient, proactive, and detail-oriented

Responsibilities

Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in APAC
Own the top-of-funnel initiatives and optimize the channel mix
Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI
Collaborate with in-market and cross-functional teams to develop and implement growth initiatives
Leverage multi-channel campaigns and tailored messaging for regional audiences
Build efficient, scalable growth initiatives
Communicate effectively with stakeholders

Skills

Digital Marketing

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Affiliate Marketing

Campaign Management

ROI Optimization

Data-Driven Decision Making

Cross-Functional Collaboration

UserTesting

Provides customer insights for digital products

About UserTesting

UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$147.6MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven platforms threatens UserTesting's market share.

Privacy regulations like GDPR may limit UserTesting's data collection capabilities.

Economic downturns could reduce client spending on user research services.

Differentiation

UserTesting offers a comprehensive on-demand human insights platform for customer-centric decisions.

The platform provides rapid, high-quality feedback from a diverse, global audience network.

UserTesting's extensive experience research solution minimizes guesswork in product development.

Upsides

UserTesting powers insights for 60% of the top 100 most valuable brands in 2024.

The company is expanding its global market presence with new executive appointments.

Growing demand for remote user testing solutions boosts UserTesting's market potential.

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