[Remote] Manager, Organic Growth at Hometap

Boston, Massachusetts, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

4+ years of experience in SEO, Growth Marketing, CRO, or related roles
Strong understanding of modern SEO principles and the evolving landscape of generative engine optimization
Hands-on experience developing and running website experiments using tools like VWO or other testing platforms
Experience with Conductor or similar platforms to support SEO/GEO research, optimization, and performance tracking
Proficiency with analytics tools such as Heap, or similar
A structured, hypothesis-driven approach to experimentation and optimization

Responsibilities

Drive SEO & Organic Acquisition
Grow qualified traffic and leads from organic search channels
Audit and optimize site architecture, metadata, and internal linking
Collaborate with the Brand Marketing team to shape keyword and content strategy
Launch SEO-driven content experiments
Analyze and strengthen organic conversion paths across the funnel
Lead GEO (Generative Engine Optimization)
Increase Hometap’s visibility and credibility within answers generated by leading AI models
Identify high-value prompts, topics, and question categories where Hometap should appear
Optimize content structure for large language model ingestion
Publish authoritative, well-structured content that models can easily interpret and reference
Build a monitoring framework to track when and where Hometap is surfaced in generative outputs
Manage CRO & Website Experimentation
Improve site performance and conversion throughout the funnel
Partner with the Growth Product Manager to develop and manage a structured experimentation roadmap
Run A/B and multivariate tests on headlines, messaging, layouts, CTAs and form flows
Launch and optimize interactive tools to drive engagement and lead quality
Collaborate with Lifecycle Marketing to strengthen post-conversion flows and onboarding journeys

Hometap

Provides cash for home equity access

About Hometap

Hometap provides homeowners with a way to access their home equity without selling their property or incurring additional debt. The company offers a lump sum of cash in exchange for a share of the future value of the home, allowing homeowners to unlock up to $600,000 of their equity without monthly payments or interest. Hometap earns revenue by sharing in the appreciation of the home's value when it is sold or when the homeowner repurchases Hometap's share. This approach sets Hometap apart from traditional home equity loans, as it offers a flexible and debt-free solution. The company's goal is to simplify the financial process for homeowners, helping them achieve their financial objectives, such as paying off debt or funding education, while maintaining a high level of customer service.

Boston, MassachusettsHeadquarters

2017Year Founded

$405.6MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

401k plan with match

Commuter benefits

Healthcare coverage

Flexible work schedule

Paid parental leave

Unlimited PTO

Learning & development

Generous share package

Risks

Rising interest rates may make traditional loans more appealing.

Increased competition from fintechs could erode market share.

Potential regulatory changes could impact Hometap's business model.

Differentiation

Hometap offers debt-free home equity access, unlike traditional loans.

The company provides a lump sum for a share of future home value.

Hometap's Home Equity Dashboard aids homeowners in managing their equity.

Upsides

Growing interest in alternative financing boosts Hometap's market potential.

Hometap's $278 million securitization shows strong investor interest.

Expansion into New York City taps into a large financial market.

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