Omnichannel Strategist at Bristol-Myers Squibb

Uxbridge, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Acts as member of Worldwide Commercialization Excellence (WCx) for brand teams, pulling in cross-functional resources
Deployed to brand teams with focus on HCP to lead digital and media channel planning
Leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs
Partners with business, WCx functions, and BIT functions on omnichannel strategy development
Partners with AIA to develop metrics, measurement plans, and deliver omnichannel insights for optimization
Leverages Digital Capabilities and Customer Engagement Excellence principles (e.g., omnichannel, advanced analytics, content modularization, CRM, websites, IVAs, email, Remote Engagement, Search Engine Marketing)
Identifies and runs experiments with IT/CEP to pilot and scale digital marketing capabilities
Acts as coach to brand teams for adoption of omnichannel strategy and new ways of working

Responsibilities

Leads brand omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers
Leads cross-functional matrix teams to enable seamless execution of business strategy and digital campaigns/tactics
Contributes to continuous improvement of engagement, channel, content, and analytic planning frameworks and tactical templates
Leads and coordinates regular insights and metrics discussions with business partners and AIA for optimization of engagement, content, and channel plans
Collaborates with AIA on KPI identification, measurement plans, and optimization of omnichannel campaigns and customer journeys
Coordinates with Brand Teams, AIA, Customer Engagement Platforms, BIT, Digital Production, Content Delivery, and WCx on prioritization of campaigns/tactics, definition of success metrics, evaluation/optimization, and driving to KPIs/business objectives
Provides omnichannel subject matter expertise into evolution of customer engagement model
Maintains view of competitive landscape across BMS and pharma industry to identify opportunities

Skills

Key technologies and capabilities for this role

Omnichannel StrategyDigital Channel PlanningMedia PlanningCampaign ExecutionCross-Functional LeadershipMetrics DevelopmentData InsightsHCP EngagementProgram Optimization

Questions & Answers

Common questions about this position

What benefits does Bristol Myers Squibb offer?

Bristol Myers Squibb offers a wide variety of competitive benefits, services, and programs that provide employees with resources to pursue their goals both at work and in their personal lives.

Is this a remote or hybrid role?

This information is not specified in the job description.

What are the key skills needed for the Omnichannel Strategist role?

Key skills include expertise in omnichannel strategy and campaigns, digital and media channel planning, cross-functional leadership, analytics and measurement, and leveraging digital capabilities like CRM, websites, email, and search engine marketing.

What is the company culture like at Bristol Myers Squibb?

The culture is challenging, meaningful, and life-changing, with uniquely interesting work, opportunities to grow alongside high-achieving teams, and a focus on balance and flexibility.

What makes a strong candidate for this position?

Strong candidates have experience leading omnichannel planning, cross-functional teams, digital campaign execution, and coaching brand teams on new ways of working with a focus on omnichannel strategy.

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

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