Marketing Operations Manager (India) at Insider

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
+5 years of experience in marketing operations, marketing analytics, or a similar role
Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Strong analytical skills with experience in building and interpreting marketing reports and dashboards
Excellent problem-solving skills and attention to detail
Strong desire to learn about CRM and marketing automation systems
Self-motivated and extremely resourceful in driving projects forward
The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
Genuine curiosity around emerging technologies and marketing trends

Responsibilities

Own and continuously enhance marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns
Manage and optimize the marketing technology ecosystem, including HubSpot, Salesforce, and other essential tools, ensuring seamless integration and maximum ROI
Ensure that marketing automation processes are optimized and used appropriately by the global marketing team; identify opportunities to integrate AI-driven automation within marketing workflows to improve efficiency and accuracy
Support campaign creation and execution by developing email, landing page, form, and digital ad templates to empower the marketing team with efficient tools
Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence
Collaborate closely with Revenue Operations to deploy lead flow management strategies, boosting conversion rates and pipeline velocity
Maintain data integrity and proactively troubleshoot system issues
Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance
Analyze complex datasets to uncover actionable insights and recommend data-driven strategies that enhance marketing effectiveness
Monitor marketing KPIs to ensure on top of results and performance; support marketing decision-making by delivering clear, data-backed recommendations

Skills

HubSpot

Salesforce

Marketing Automation

Lead Scoring

Email Campaigns

Data Analytics

Dashboards

Reports

AI Automation

Landing Pages

Digital Ads

Revenue Operations

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters

2012Year Founded

$751MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees