Marketing Operations Manager (India) at Insider

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
+5 years of experience in marketing operations, marketing analytics, or a similar role
Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Strong analytical skills with experience in building and interpreting marketing reports and dashboards
Excellent problem-solving skills and attention to detail
Strong desire to learn about CRM and marketing automation systems
Self-motivated and extremely resourceful in driving projects forward
The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
Genuine curiosity around emerging technologies and marketing trends

Responsibilities

Own and continuously enhance marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns
Manage and optimize the marketing technology ecosystem, including HubSpot, Salesforce, and other essential tools, ensuring seamless integration and maximum ROI
Ensure that marketing automation processes are optimized and used appropriately by the global marketing team; identify opportunities to integrate AI-driven automation within marketing workflows to improve efficiency and accuracy
Support campaign creation and execution by developing email, landing page, form, and digital ad templates to empower the marketing team with efficient tools
Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence
Collaborate closely with Revenue Operations to deploy lead flow management strategies, boosting conversion rates and pipeline velocity
Maintain data integrity and proactively troubleshoot system issues
Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance
Analyze complex datasets to uncover actionable insights and recommend data-driven strategies that enhance marketing effectiveness
Monitor marketing KPIs to ensure on top of results and performance; support marketing decision-making by delivering clear, data-backed recommendations

Skills

Key technologies and capabilities for this role

HubSpotSalesforceMarketing AutomationLead ScoringEmail CampaignsData AnalyticsDashboardsReportsAI AutomationLanding PagesDigital AdsRevenue Operations

Questions & Answers

Common questions about this position

What is the salary for the Marketing Operations Manager position?

This information is not specified in the job description.

Is this a remote or hybrid role, and where is it located?

This is a hybrid role based in India.

What skills and experience are required for this position?

Candidates need a Bachelor’s degree in Marketing, Business, Data Analytics, or related field, +5 years in marketing operations or analytics, proficiency in HubSpot and Salesforce, strong analytical skills for reports and dashboards, and excellent problem-solving.

What is the company culture like for this role?

The role suits a fast-paced startup environment requiring self-motivation, resourcefulness, flexibility for quick turnarounds, a super energetic positive attitude, strong sense of humor, and appetite for growth.

What makes a strong candidate for this Marketing Operations Manager role?

Strong candidates demonstrate a strong desire to learn CRM and marketing automation, genuine curiosity about emerging technologies and trends, plus proficiency in tools like HubSpot and Salesforce with analytical expertise.

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters

2012Year Founded

$751MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees