Marketing Operations Manager

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Technology, Youth Sports, SoftwareIndustries

Requirements

Candidates must have over 5 years of experience in marketing operations, with a focus on marketing automation platforms and system administration. Experience with marketing automation platforms and/or customer engagement platforms is required, including configuration, customization, and integration. Proficiency in data management, including data modeling, data quality, data governance, and querying data using SQL, is essential. Experience working with an MMP (AppsFlyer preferred) to track app campaign performance and ensure accurate attribution is necessary. Knowledge of CRM systems and experience integrating marketing automation platforms with CRM are required. Braze certification and experience writing advanced liquid are preferred.

Responsibilities

The Marketing Operations Manager will manage marketing tools like Braze and Hightouch, ensuring data integrity and system performance. They will support other marketing tools such as AppsFlyer and HubSpot through integration and maintenance. Responsibilities include building marketing workflows, lead scoring models, custom events, and data validation rules. Collaboration with product, engineering, and data teams is needed for integrating marketing systems with CRM, CDP, and other business systems. The role involves managing deep linking, link-building strategies, and supporting campaign tracking across all channels for performance enhancement and accurate attribution. Maintaining technical documentation of marketing systems and troubleshooting technical issues with marketing systems are also key duties.

Skills

Marketing Operations

Braze

Hightouch

AppsFlyer

HubSpot

Data Integrity

System Performance

Revenue Generation

Process Improvement

Collaboration

Data-driven Decision-Making

Dick's Sporting Goods

Retailer of sporting goods and apparel

About Dick's Sporting Goods

DICK'S Sporting Goods is a retailer specializing in sporting goods, offering a variety of products such as sports equipment, apparel, and footwear. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits them best. Customers can take advantage of financing options, such as 0% APR for larger purchases, making it easier to buy what they need. DICK'S Sporting Goods also has a loyalty program called ScoreCard, which rewards customers for their purchases, encouraging them to return. What sets DICK'S apart from competitors is its commitment to customer satisfaction, highlighted by its Best Price Guarantee, and its focus on social responsibility, believing in the positive impact of sports on lives. The goal of DICK'S Sporting Goods is to provide quality sporting goods while giving back to the community and promoting ethical business practices.

Coraopolis, PennsylvaniaHeadquarters

1948Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Increased competition from digital-first retailers could erode market share.

Closure of 35 stores in California may impact regional sales and brand presence.

Geopolitical tensions and elevated interest rates pose risks to supply chain stability.

Differentiation

DICK'S Sporting Goods offers exclusive brands and experiential retail strategies.

The company has a strong omnichannel presence, integrating online and physical stores.

DICK'S loyalty program, ScoreCard, enhances customer retention and repeat business.

Upsides

Experiential retail strategies are gaining traction, boosting customer engagement and sales.

The rise of 'athleisure' fashion aligns with DICK'S product offerings.

DICK'S Sporting Goods' strategic investments in House of Sport and Field House concepts fuel growth.

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