Marketing Operations Manager

Position Overview

• Location Type:
• Job Type:
• Salary:

Launched in 2018, Forethought is the first AI-native platform for enterprise customer support, built on a multi-agent architecture for omnichannel resolution. Trusted by leading companies like Upwork, Grammarly, Airtable, and Datadog, Forethought’s AI agents resolve billions of monthly support issues. The company has raised $115M+ in venture funding from top investors, including Blue Cloud Ventures, NEA, Village Global, and Sound Ventures. G2 has recognized Forethought as a High Performer in 2024 and Mid-Market Leader, Best Est. ROI, and Easiest to Do Business With in Customer Support for 2025.

Responsibilities

• Spearhead continuous improvement initiatives by designing workflows, establishing measurement and attribution models, and developing comprehensive reporting and analytics around campaign performance, pipeline impact by channel, offer, and segment.
• Maximize use of our revenue technology stack, most notably Hubspot, Salesforce, and 6sense, but also Clari, Outreach, multiple data sources, Asana, Goldcast, Webflow and more.
• Be comfortable crossing over into sales operations when needed to enhance processes for inbound lead flow, lead qualification, account-level insights, and revenue team SLAs.
• Advance our segmentation strategy through data acquisition and hygiene to unlock greater precision targeting capabilities.
• Work in alignment with Product Marketing, Customer Marketing, Events, Content, and Demand Generation teams and contract resources on campaign build and execution.
• Manage the daily administration of email campaigns, revenue funnel development, and optimization.
• Understand our customer and prospect database, how to expand reach across the TAM, and how to improve data on the account and contact levels.
• Design conversion rate optimization experiments.
• Support demand generation on SEO and digital marketing strategies across an omnichannel portfolio of programs.
• Support the marketing budget and demand planning process.

Requirements

• 3-5 years of hands-on experience in Marketing Operations, Marketing Analytics, Marketing Programs, or a related role within a B2B SaaS environment.
• Proficient in HubSpot, Salesforce, Google Analytics, Webflow, and other B2B marketing technologies.
• Proven ability to build and optimize marketing processes, such as lead scoring, enrichment, and routing.
• Comfortable driving outcomes through cross-functional project management.
• Solid understanding of automation workflows, performance reporting, and lead lifecycle management.
• Demonstrated expertise with Excel/Sheets (Vlookup, Pivot Tables, etc.) and the typical Google/MS suite.

Company Culture & Opportunity

At Forethought, you'll have the chance to make a significant impact in a fast-paced marketing team. If you're enthusiastic about joining a dynamic, growth-oriented company with state-of-the-art technology, talented colleagues, and plentiful opportunities for professional development, we'd love to hear from you!