Sr. Marketing Operations and Analytics Manager
ZipSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Customer Support Software, AI Technology, Marketing TechnologyIndustries
Requirements
Candidates should possess 3-5 years of hands-on experience in Marketing Operations, Marketing Analytics, or Marketing Programs within a B2B SaaS environment, along with proficiency in HubSpot, Salesforce, Google Analytics, Webflow, and other B2B marketing technologies. They should demonstrate a solid understanding of automation workflows, performance reporting, and lead lifecycle management, and be comfortable driving outcomes through cross-functional project management.
Responsibilities
The Marketing Operations Manager will spearhead continuous improvement initiatives by designing workflows, establishing measurement and attribution models, and developing comprehensive reporting and analytics around campaign performance, pipeline impact by channel, offer, and segment. They will maximize the use of the revenue technology stack, including Hubspot, Salesforce, and 6sense, and be comfortable crossing over into sales operations to enhance processes for inbound lead flow and revenue team SLAs. The role involves advancing the segmentation strategy through data acquisition and hygiene, working in alignment with various teams on campaign build and execution, managing daily administration of email campaigns, and supporting demand generation on SEO and digital marketing strategies.
Skills
Hubspot
Salesforce
6sense
Clari
Outreach
Asana
Webflow
Data analysis
Campaign management
Digital marketing
SEO
Conversion rate optimization
Workflow design
Reporting and analytics
Forethought
AI-powered customer support automation platform
About Forethought
Forethought.ai focuses on enhancing customer support through artificial intelligence. Their main product, SupportGPT™, utilizes Large Language Models (LLMs) to understand and generate human-like text, allowing businesses to automate customer service tasks. This AI is trained on a company's specific data, making it tailored to their needs. It helps businesses in sectors like E-commerce, SaaS, and FinTech by quickly resolving common customer inquiries and directing more complex issues to the appropriate agents, which reduces resolution time and operational costs. Additionally, Forethought.ai offers Autoflows, a user-friendly tool for automating customer experience without the need for coding. This tool helps businesses optimize their customer service workflows and track performance. Forethought.ai aims to improve the efficiency and effectiveness of customer support for businesses looking to enhance their service operations.
San Francisco, CaliforniaHeadquarters
2017Year Founded
$88.5MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise Software, AI & Machine LearningIndustries
51-200Employees