Marketing Manager, Wayfinder – EMEA/APAC

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Maritime Technology, Ocean Intelligence, Marine Weather ForecastingIndustries

Requirements

Candidates should have 5-7 years of marketing experience, with a mandatory background in the maritime/shipping industry. Proven success in managing events, partnerships, and campaigns across EMEA and APAC is required, along with strong content creation skills for blogs and webinars. Familiarity with digital marketing tools like HubSpot and Webflow is necessary, as is a resourceful, hands-on approach to managing multiple priorities in a lean environment. Excellent communication and organizational skills are essential, and willingness to travel 20-30% is expected. Bonus points for additional language skills relevant to global shipping markets.

Responsibilities

The Marketing Manager will own and execute regional marketing strategies for the Wayfinder platform in EMEA and APAC, aligning with global objectives. This includes identifying, planning, and executing participation in industry events and trade shows, and evaluating Sofar's role at these events. They will also build and manage regional partnerships to enhance Sofar's visibility and credibility. Responsibilities include planning, producing, and hosting webinars, writing and editing content such as blog posts and case studies, and localizing campaigns for regional markets. The role involves collaborating with the global marketing team to deploy campaigns, working with sales to develop regional collateral, and updating the website as needed.

Skills

Marketing Strategy

Event Planning

Partnership Management

Content Creation

Webinar Production

Maritime Industry

Voyage Optimization

Blogging

Case Studies

Thought Leadership

Sofar Ocean

Real-time ocean data and analytics provider

About Sofar Ocean

Sofar Ocean provides real-time ocean intelligence through a global network of weather sensors. The company operates an autonomous buoy network that collects data on ocean conditions like water levels, storm surges, and weather patterns. This data is processed and made available on their ocean intelligence platform, allowing clients such as marine researchers, shipping companies, and coastal planners to measure, predict, and respond to changes in the ocean. Sofar Ocean differentiates itself by offering both hardware products, like the Spotter and Wayfinder systems, and subscription-based access to their data analytics platform, creating a dual revenue stream. The company's goal is to enhance sustainable ocean management and climate resilience by expanding their buoy network and improving data analytics capabilities.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$83.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Hardware, Social ImpactIndustries

51-200Employees

Risks

Emerging competition from open standards like Bristlemouth may challenge proprietary systems.

Shipping industry's slow decarbonization limits immediate growth for optimization platforms.

Reliance on continuous funding rounds indicates potential financial vulnerability.

Differentiation

Sofar Ocean offers real-time ocean intelligence through a global network of weather sensors.

Their autonomous buoy network provides critical data on ocean conditions and weather patterns.

The Wayfinder platform optimizes maritime routes, reducing fuel consumption and emissions.

Upsides

Recent $39 million funding will expand their buoy network and data analytics capabilities.

Growing demand for ocean data boosts Sofar Ocean's market potential and client base.

Partnerships in the Bristlemouth Pioneer program enhance technological innovation and market reach.

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