Marketing Manager (German Speaking) at WhatNot

London, England, United Kingdom

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£80,000 – £110,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments, with experience driving measurable results
Proven track record in influencer marketing, building and managing a roster of influencers and creators as a performance channel to drive first-time buyers at competitive CAC
Ability to develop and deliver creative & performance content that performs in paid ads and fuels acquisition at scale
Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
Fluent in German & English (written & spoken) with a deep understanding of German cultural and community dynamics
Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns, track KPIs, and optimise based on insights (SQL knowledge ideal)
Mindset: Low ego, adaptable, comfortable taking on unstructured challenges, thrives in fast-moving environments
Passion for creator communities or categories that thrive on Whatnot (e.g., fashion, collectibles, sneakers)
Within commuting distance of London or Berlin hubs

Responsibilities

Drive user acquisition for your product category in the DACH market (and European markets), developing campaigns and events that generate community buzz and grow demand on Whatnot
Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel; identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
Develop high-performing content in partnership with the creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Germany
Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into EU-wide playbooks, and partner with US counterparts to adapt proven approaches for the DACH market
Own the growth of a product category in the DACH market while helping shape how to scale categories across Europe; immerse in the category and community to design authentic campaigns driving acquisition and retention

Skills

Key technologies and capabilities for this role

Influencer MarketingUser AcquisitionCampaign ManagementContent CreationPaid AdvertisingEvent PlanningDigital MarketingGerman Language

Questions & Answers

Common questions about this position

What is the salary range for the Marketing Manager role?

The salary range is £80K - £110K.

Is this Marketing Manager position remote, and what are the location requirements?

Team members must be within commuting distance of our London or Berlin hubs, though the company operates as a remote co-located team.

What skills and experience are required for this Marketing Manager position?

Candidates need 5–10 years in consumer or category marketing, preferably in fast-paced high-growth environments, with proven expertise in influencer marketing to drive first-time buyers.

What is the company culture like at Whatnot?

Whatnot is inspired by innovation and anchored in values, operating as a remote co-located team with hubs in the US, UK, Germany, Ireland, and Poland, focused on bold, forward-thinking problem solvers.

What makes a strong candidate for the Marketing Manager (German Speaking) role?

A strong candidate has 5–10 years of experience taking categories from zero to one in the DACH market using influencer, paid, and event marketing, with a track record of driving measurable results in high-growth environments.

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It caters to collectors and enthusiasts who seek a reliable space to buy and sell rare and exclusive items from popular franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a trusted environment for the growing community of collectible enthusiasts, facilitating safe and easy transactions for unique items.

Marina del Rey, CaliforniaHeadquarters

2019Year Founded

$728.7MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees