Marketing Manager (German Speaking) at WhatNot

London, England, United Kingdom

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£80,000 – £110,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments, with experience driving measurable results
Proven track record in influencer marketing, building and managing a roster of influencers and creators as a performance channel to drive first-time buyers at competitive CAC
Ability to develop and deliver creative & performance content that performs in paid ads and fuels acquisition at scale
Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
Fluent in German & English (written & spoken) with a deep understanding of German cultural and community dynamics
Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns, track KPIs, and optimise based on insights (SQL knowledge ideal)
Mindset: Low ego, adaptable, comfortable taking on unstructured challenges, thrives in fast-moving environments
Passion for creator communities or categories that thrive on Whatnot (e.g., fashion, collectibles, sneakers)
Within commuting distance of London or Berlin hubs

Responsibilities

Drive user acquisition for your product category in the DACH market (and European markets), developing campaigns and events that generate community buzz and grow demand on Whatnot
Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel; identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
Develop high-performing content in partnership with the creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Germany
Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into EU-wide playbooks, and partner with US counterparts to adapt proven approaches for the DACH market
Own the growth of a product category in the DACH market while helping shape how to scale categories across Europe; immerse in the category and community to design authentic campaigns driving acquisition and retention

Skills

Influencer Marketing

User Acquisition

Campaign Management

Content Creation

Paid Advertising

Event Planning

Digital Marketing

German Language

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It caters to collectors and enthusiasts who seek a reliable space to buy and sell rare and exclusive items from popular franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a trusted environment for the growing community of collectible enthusiasts, facilitating safe and easy transactions for unique items.

Marina del Rey, CaliforniaHeadquarters

2019Year Founded

$728.7MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

Risks

Increased competition from TikTok Shop may impact Whatnot's market share.

The collectibles market's volatility could affect Whatnot's sales and inventory.

Expansion into new categories may dilute Whatnot's specialized brand identity.

Differentiation

Whatnot offers a unique marketplace for 100% authenticated collectible items.

The platform integrates live shopping with entertainment, enhancing user engagement.

Whatnot's partnerships with major franchises like Marvel boost its market appeal.

Upsides

Whatnot's $265M funding round supports expansion and new product categories.

The platform's collaboration with PSA enhances trust through integrated authentication services.

Rising interest in live shopping among younger demographics drives Whatnot's growth.

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