Marketing Manager for France & UK

Paris, Île-de-France, France

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$120,000 – $160,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, SoftwareIndustries

Requirements

The ideal candidate should possess at least six years of experience leading a similar marketing area, preferably in a B2B SaaS or tech company, and hold a bachelor’s degree in Marketing, Communications, Journalism, or a related field. They should have previous experience using Salesforce and marketing automation tools, along with a tech and math mindset, and hands-on experience managing and optimizing Paid Social, SEM, SEO, and Affiliates.

Responsibilities

This Marketing Manager will be responsible for developing and executing a consistent marketing strategy in alignment with Sales, effectively investing VTEX’s budget to attract qualified leads and increase brand awareness, driving lead generation campaigns to meet targets, analyzing marketing funnel effectiveness, and creating structured reports for internal stakeholders. They will also help define the Account-Based Marketing (ABM) strategy, own and execute the events calendar and strategy, and create copy for campaign materials across multiple digital channels, while demonstrating curiosity and a willingness to experiment with new tactics and channels.

Skills

Salesforce

Marketing Automation

Paid Social

SEM

SEO

Affiliates

ABM

Campaign Management

Digital Marketing

Content Creation

VTEX

Digital commerce platform for enterprises

About VTEX

VTEX provides a digital commerce platform designed for enterprises to enhance their selling and fulfillment processes. The platform allows businesses to integrate orders and inventory across various sales channels, which helps optimize fulfillment and delivery. VTEX's solution is customizable and offers an all-in-one approach that enables companies to improve their digital commerce strategies, increase conversion rates, and establish direct-to-consumer marketplaces. Unlike many competitors, VTEX emphasizes rapid deployment and extensive out-of-the-box capabilities, along with seamless integration with third-party sellers, allowing businesses to explore new revenue opportunities. The company's goal is to empower enterprises to efficiently navigate the digital commerce landscape and achieve growth through innovative selling strategies.

London, United KingdomHeadquarters

2000Year Founded

$355MTotal Funding

IPOCompany Stage

Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Risks

Integration challenges from acquisitions may disrupt service delivery and customer satisfaction.

Rising customer acquisition costs could impact VTEX's profitability if not managed effectively.

Dependence on third-party integrations poses risks if partners face operational issues.

Differentiation

VTEX offers a composable commerce platform, allowing tailored eCommerce solutions for businesses.

The platform integrates seamlessly with third-party sellers, enhancing revenue streams and market reach.

VTEX's rapid deployment and extensive out-of-the-box capabilities set it apart from competitors.

Upsides

Acquisitions of Newtail and Weni enhance VTEX's retail media and AI-powered customer service.

Partnership with Pinterest expands VTEX's social commerce capabilities, reaching more consumers.

VTEX's B2B and B2C solutions position it well in the growing digital commerce market.

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