Digital Marketing Manager
Outset MedicalSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, TechnologyIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business Administration, or a related field, with a master’s degree being a plus. They must have at least 5 years of experience in marketing, including strategy development, campaign execution, and market research, and a proven track record of managing successful online and onsite marketing campaigns.
Responsibilities
The Marketing Manager will conduct in-depth market research to identify industry trends and growth opportunities, analyze competitors’ strategies, prepare regular reports on market developments, develop and execute integrated marketing strategies, collaborate with cross-functional teams, design and implement marketing campaigns, manage digital marketing initiatives, plan and oversee onsite events, track and optimize campaign performance, develop lead generation strategies, work closely with the sales team, oversee the creation of marketing content, ensure branding consistency, and provide strategic recommendations to improve marketing efficiency and effectiveness.
Skills
Market Research
Competitor Analysis
SEO
SEM
Social Media
Email Marketing
Paid Advertising
Event Management
Digital Marketing
Lyra Health
Digital mental health care services for employees
About Lyra Health
Lyra Health offers mental health care services through a digital platform, primarily targeting businesses that want to support their employees. The company connects employees with a network of over 20,000 vetted mental health providers, offering services like therapy, coaching, and self-guided programs, accessible in-person or online. What sets Lyra Health apart is its concierge model, which provides personalized care and 24/7 support from care navigators. The goal is to improve employee wellness while helping businesses reduce healthcare costs.
Burlingame, CaliforniaHeadquarters
2015Year Founded
$671.3MTotal Funding
SERIES_FCompany Stage
Social Impact, HealthcareIndustries
1,001-5,000Employees
Benefits
Lyra for Lyrians - Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
Health benefits - Comprehensive medical, dental, and vision benefits, along with a free monthly membership to One Medical
Financial rewards - Generous compensation, 401k, and equity options
Paid time off - Guilt-free time to unwind and recharge, including four weeks of vacation and paid holidays
Tech stipend - Monthly stipend to spend on technology needs
Snacks & meals - Monthly Uber Eats and NatureBox credits to nourish body and mind
Risks
Increased competition from platforms like Ginger and Headspace Health.
Potential regulatory scrutiny over data privacy concerns with digital platforms.
Economic downturns may lead to reduced corporate spending on employee benefits.
Differentiation
Lyra Health offers a concierge member experience with personalized mental health care.
The company has a global network of 20,000 providers in over 200 countries.
Lyra's evidence-based approach results in 7x better outcomes than traditional plans.
Upsides
Lyra Health's partnerships with AT&T and CHA validate its market position.
The company has sustained a 26% reduction in healthcare costs over four years.
Lyra's expansion into teen mental health care addresses a growing market need.
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