Digital Marketing Manager
CrestaFull Time
Junior (1 to 2 years)
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 5 years of experience in marketing, with a proven track record of developing and executing successful marketing campaigns. Strong analytical skills and experience with digital marketing channels such as social media, programmatic advertising, email marketing, SEO, and SEM are essential. Experience with sales enablement materials and account-based marketing (ABM) strategies is highly desirable.
The Marketing Manager will be responsible for developing and executing comprehensive marketing campaigns across various channels, including digital marketing, trade publications, PR, and direct mail. They will manage campaign budgets and timelines, optimize marketing strategies, collaborate with internal and external teams, and create sales enablement materials. Furthermore, the role involves implementing ABM strategies, partnering with marketing and sales teams, and analyzing campaign performance data to drive brand awareness, generate pipeline, and support business objectives.
Touchless self-checkout systems using AI
Mashgin creates touchless self-checkout systems that use Artificial Intelligence and Computer Vision to improve the checkout process in busy places like stadiums, airports, and event venues. Their kiosks can quickly recognize multiple items at once, allowing customers to complete transactions in about 27 seconds. This technology helps reduce long lines and enhances customer satisfaction for venues that experience high traffic. Unlike other checkout systems, Mashgin's kiosks are designed specifically for environments where speed and efficiency are crucial. The company sells or leases these kiosks to businesses, generating revenue through sales and service contracts. The main goal of Mashgin is to provide a fast and efficient checkout experience that benefits both customers and businesses.