Mashgin

Marketing Manager

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 5 years of experience in marketing, with a proven track record of developing and executing successful marketing campaigns. Strong analytical skills and experience with digital marketing channels such as social media, programmatic advertising, email marketing, SEO, and SEM are essential. Experience with sales enablement materials and account-based marketing (ABM) strategies is highly desirable.

Responsibilities

The Marketing Manager will be responsible for developing and executing comprehensive marketing campaigns across various channels, including digital marketing, trade publications, PR, and direct mail. They will manage campaign budgets and timelines, optimize marketing strategies, collaborate with internal and external teams, and create sales enablement materials. Furthermore, the role involves implementing ABM strategies, partnering with marketing and sales teams, and analyzing campaign performance data to drive brand awareness, generate pipeline, and support business objectives.

Skills

Digital Marketing
Social Media
Programmatic Advertising
Email Marketing
SEO
SEM
PR
Direct Mail
Campaign Management
Budget Management
Data Analysis
Reporting
Communication
Collaboration
Sales Enablement
Content Creation

Mashgin

Touchless self-checkout systems using AI

About Mashgin

Mashgin creates touchless self-checkout systems that use Artificial Intelligence and Computer Vision to improve the checkout process in busy places like stadiums, airports, and event venues. Their kiosks can quickly recognize multiple items at once, allowing customers to complete transactions in about 27 seconds. This technology helps reduce long lines and enhances customer satisfaction for venues that experience high traffic. Unlike other checkout systems, Mashgin's kiosks are designed specifically for environments where speed and efficiency are crucial. The company sells or leases these kiosks to businesses, generating revenue through sales and service contracts. The main goal of Mashgin is to provide a fast and efficient checkout experience that benefits both customers and businesses.

Palo Alto, CaliforniaHeadquarters
2014Year Founded
$68.8MTotal Funding
SERIES_BCompany Stage
Consumer Software, AI & Machine LearningIndustries
51-200Employees

Benefits

Competitive healthcare, dental & vision options
Competitive equity
Hybrid remote environment
Office snacks
Flexible PTO
401k

Risks

Biometric ticketing in stadiums may reduce demand for Mashgin's kiosks.
Verifone partnership may falter if Commander solution underperforms.
Privacy concerns over biometric ID could lead to regulatory challenges.

Differentiation

Mashgin's AI-based system deploys faster and cheaper than Amazon Go.
Their technology reduces transaction times to an average of 27 seconds.
Mashgin's systems are touchless, enhancing hygiene and customer experience.

Upsides

Partnership with Verifone expands reach to 40% of U.S. convenience stores.
Collaboration with Keyo enhances security with biometric ID integration.
Integration with PDI broadens deployment in convenience retail and petroleum sectors.

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