Marketing Manager

Position Overview

• Employment Type: Full-time
• Location Type: Remote
• Salary: (Not provided)

Mashgin is a profitable, Series B startup with 10 years of progress. We are seeking a dynamic and results-driven Marketing Manager to join our growing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns across diverse channels. You will be responsible for planning, executing, and analyzing the impact of campaigns that drive brand awareness, generate pipeline, and support our business objectives. An ideal candidate is a self-starter with a history of building their own campaigns from start to finish.

Requirements

• Strategic thinker with a proven track record of developing and executing successful marketing campaigns.
• Experience across diverse marketing channels (digital, trade publications, PR, direct mail).
• Strong understanding of marketing budgets, timelines, and resource management.
• Ability to analyze campaign performance data and generate reports.
• Excellent communication and collaboration skills.
• Self-starter with the ability to build campaigns from start to finish.

Responsibilities

Campaign Strategy & Execution

• Develop and execute comprehensive marketing campaigns across digital marketing (social media, programmatic, email marketing, SEO, SEM), trade publications, public relations (PR), direct mail, and other relevant channels.
• Manage campaign budgets, timelines, and resources effectively.
• Optimize the marketing mix to maximize pipeline creation and enhance close rates.
• Collaborate with internal teams (sales, product, etc.) and external agencies to ensure seamless campaign execution.
• Tailor marketing strategies and tactics to specific industry verticals.

Sales Enablement

• Create and maintain sales enablement materials, including presentations, case studies, product sheets, integration documents, ROI calculators, and competitive analyses.
• Ensure sales teams have the necessary resources and information to effectively engage prospects and close deals.

Account-Based Marketing (ABM)

• Plan and implement strategies to target and engage key named accounts.
• Produce highly relevant content for named accounts at the top, middle, and bottom of the funnel.
• Utilize ABM tools and platforms to personalize marketing efforts and distribute appropriate content to accounts based on their stage.

Partner Marketing

• Build campaigns to market to, and market through, major partners in the food service and point-of-sale technology space.
• Create and co-marketing materials including partner-specific case studies, internal presentations, and integration sheets.

Performance Analysis & Reporting

• Analyze campaign performance data and generate comprehensive reports.
• Identify areas for improvement and optimize campaigns accordingly.
• Present findings and recommendations to stakeholders.

Application Instructions

• (Not provided)

Company Information

About Mashgin

Mashgin has developed a successful and innovative point-of-sale experience that uses computer vision and AI to make checkout nearly instantaneous. Our mission is to eliminate checkout lines so people can get back to their lives. Our kiosks are currently serving customers in thousands of locations around the world, from major sports stadiums to convenience stores, from college campuses to corporate cafeterias. We are a Series B startup with 10 years of progress, and we’re already profitable. And we’re just getting started.

Values

• Autonomy of work
• A relentless obsession with customer experience (both our customers and their end-customers)
• A culture of respect and fun