Walrus

Marketing Director

New York, New York, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, FintechIndustries

Requirements

Candidates should have at least 5 years of experience in marketing, product management, or as a founder/early employee at a startup. Strong organizational and project management skills are necessary to manage multiple workflows and functions. Familiarity with modern collaboration tools like Notion, Monday, and Airtable is helpful but not required. Experience in managing web design and development projects is essential, along with an understanding of business analytics to synthesize marketing, sales, and Google analytics data. Proficiency in designing and producing collateral using Google or Microsoft Suite is required, as well as the ability to manage multiple agency relationships.

Responsibilities

The Marketing Director will spearhead corporate branding and oversee a rebrand of the business, including redesigning the logo and streamlining branding for the company and its products. They will own the company’s website content, optimize it for customer conversion, and monitor website metrics. The role involves conceptualizing and producing collateral for sales meetings, creating product explainer videos, and managing the social media and press functions. Additionally, the Marketing Director will create an event schedule and help organize speaking engagements while initially managing all these functions independently.

Skills

Corporate Branding
Website Management
Content Creation
SEO
Data Analysis
Marketing Analytics
Social Media Management
Public Relations

Walrus

About Walrus

Bengaluru, IndiaHeadquarters
2019Year Founded
SEEDCompany Stage
Fintech, CybersecurityIndustries
11-50Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Relocation Assistance
Unlimited Paid Time Off
Company Equity

Risks

Increased competition from established neobanks like N26 and Revolut in India.
Regulatory scrutiny in India may lead to stricter compliance requirements for Walrus.
Rapid technological advancements could make Walrus's offerings obsolete without continuous innovation.

Differentiation

Walrus targets younger demographics with user-friendly interfaces and personalized financial services.
Walrus plans to expand its team and enhance product features with new funding.
Walrus can leverage AI for personalized and efficient customer interactions.

Upsides

Neobanking is gaining traction among younger demographics, aligning with Walrus's target market.
The rise of digital wallets and contactless payments offers expansion opportunities for Walrus.
Collaborations with traditional banks can enhance Walrus's offerings and customer base.

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