Director of Brand Marketing
Propel- Full Time
- Expert & Leadership (9+ years)
Candidates should have at least 5 years of experience in marketing, product management, or as a founder/early employee at a startup. Strong organizational and project management skills are necessary to manage multiple workflows and functions. Familiarity with modern collaboration tools like Notion, Monday, and Airtable is helpful but not required. Experience in managing web design and development projects is essential, along with an understanding of business analytics to synthesize marketing, sales, and Google analytics data. Proficiency in designing and producing collateral using Google or Microsoft Suite is required, as well as the ability to manage multiple agency relationships.
The Marketing Director will spearhead corporate branding and oversee a rebrand of the business, including redesigning the logo and streamlining branding for the company and its products. They will own the company’s website content, optimize it for customer conversion, and monitor website metrics. The role involves conceptualizing and producing collateral for sales meetings, creating product explainer videos, and managing the social media and press functions. Additionally, the Marketing Director will create an event schedule and help organize speaking engagements while initially managing all these functions independently.