[Remote] Employer Brand Manager at Kraken

United States

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$110,000 – $176,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, Financial ServicesIndustries

Requirements

5–8 years of experience in Employer Brand, Talent Marketing, or related fields such as Brand, Communications, or PR
Comfortable in a dynamic, fast-paced environment and passionate about the intersection of people, brand, and business
Recruitment Marketing experience for a reputable, fast-growing technology business against ruthless competition
Extensive experience with common hiring channels and relevant systems (such as Recruitment CRM)
Experience managing attraction programs and events, both virtual and in person
Creative and compelling storyteller and communicator with strong executive presence
Strong strategic and operational approach with the ability to organize and manage complex projects, campaigns, and transformational change
Highly resilient, relentless, and positive

Responsibilities

Position Kraken as top employer of choice across target candidate pools through creative strategies and marketing channels
Help attract world-class talent to fill key roles worldwide in Technical and Corporate functions
Plan and execute hackathons, host digital and IRL recruiting events
Support the development and promotion of a formal Early Careers program
Partner closely with Communications and Brand Marketing to launch compelling multimedia content highlighting employee stories, impact, and benefits of life at Kraken across various channels
Craft innovative thought leadership content and articles for key executives to position Kraken as a leader in the future of work
Build strong relationships with various industry and academic institutions to multiply the output of Kraken content
Help lead the creative execution of employer brand and EVP, positioning Kraken as a crypto employer of choice
Develop, manage, and deliver world-class candidate attraction campaigns
Articulate employee value proposition (EVP) and share culture and values
Build trusted relationships with executives and hiring managers to understand business goals and coordinate content and campaigns
Additional duties and responsibilities as assigned

Skills

Key technologies and capabilities for this role

Employer BrandingCandidate AttractionCampaign ManagementEmployee Value PropositionInternal CommunicationsTalent AcquisitionStorytellingExecutive Relationships

Questions & Answers

Common questions about this position

What is the salary range for the Employer Brand Manager position?

The salary range is $110K - $176K.

Is this role remote?

Yes, this is a fully remote position with Krakenites in 70+ countries.

What skills are needed for the Employer Brand Manager role?

Key skills include developing candidate attraction campaigns, articulating employee value proposition, planning recruiting events like hackathons, creating multimedia content, and building relationships with executives and institutions.

What is the company culture like at Kraken?

Kraken is a mission-focused company rooted in crypto values, with a global team of Krakenites united by their desire to accelerate crypto adoption for financial freedom; they emphasize reading the Kraken Culture page before applying.

What should I do to strengthen my application for this role?

Read the Kraken Culture page to understand the internal culture, values, and mission, and familiarize yourself with the Kraken app by learning how to create an account.

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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