[Remote] Director, Growth Marketing at PerfectServe

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, SaaS, HealthtechIndustries

Requirements

5-7 years of experience in B2B demand generation, ideally within SaaS, healthcare, or other high-growth environments

Responsibilities

Own the Demand Engine: Lead the demand generation strategy and execution for the company, focusing on high-velocity lead generation, nurturing, and conversion
Drive pipeline growth to exceed company targets, with direct accountability for 40% of total pipeline and 30% of bookings within this business line
Build and optimize multi-channel campaigns — paid social, paid search, digital display, email nurture, and interactive content — that attract and convert high-intent buyers
Manage budget allocation and pacing across channels to ensure consistent lead flow and cost efficiency
Partner with Product and Content Marketing to develop clear, customer-first storytelling that speaks to the daily challenges of medical practices
Position PerfectServe as the modern alternative to traditional call services, highlighting speed, simplicity, and cost predictability
Test creative concepts, messaging angles, and offers frequently; monitor performance and adapt quickly based on results
Collaborate with consultants and a paid media agency as the main marketing point of contact, guiding strategy, reviewing performance, and iterating on creative
Track and optimize full-funnel metrics (MQL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI
Partner with Marketing Operations and Sales to ensure smooth handoffs, clean attribution, and accurate reporting
Forecast and report on funnel performance, pipeline health, and contribution to company goals
Identify bottlenecks in the buyer journey and implement data-driven experiments to improve efficiency
Work hand-in-hand with Sales Leadership to align on lead quality, follow-up cadence, and feedback loops
Coordinate with Product Marketing and Customer Success to ensure campaigns reflect real customer insights and outcomes
Collaborate with the creative team to continuously evolve our messaging, visuals, and offers

Skills

Key technologies and capabilities for this role

Demand GenerationLead GenerationMarketing StrategyPipeline GrowthA/B TestingConversion OptimizationGTMLead Nurturing

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director of Growth Marketing role?

This information is not specified in the job description.

Is this Director of Growth Marketing position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Director of Growth Marketing role?

The role requires expertise in demand generation strategy, multi-channel campaign management including paid social, paid search, digital display, email nurture, and interactive content, performance analytics, optimization, testing, and cross-functional collaboration with Product, Content Marketing, consultants, and agencies.

What is the company culture like at PerfectServe?

PerfectServe emphasizes fast growth with an 88% growth rate, a high-velocity GTM motion, bold experimentation, quick optimization, and a collaborative environment focused on advancing patient care and clinical workflows.

What makes a strong candidate for this Director of Growth Marketing position?

A strong candidate loves testing, optimizing, and moving fast, combines creative strategy with business acumen, excels in high-velocity lead generation and pipeline growth, and has experience owning demand engines with direct accountability for significant pipeline and bookings targets.

PerfectServe

Healthcare communication and collaboration solutions

About PerfectServe

PerfectServe offers communication and collaboration solutions tailored for the healthcare industry, including secure messaging, provider scheduling, and nurse communication. Its platform ensures that critical information reaches the right healthcare providers at the right time, enhancing patient care and operational efficiency. Unlike its competitors, PerfectServe emphasizes HIPAA compliance and customizability for healthcare organizations. The company's goal is to improve patient outcomes and streamline workflows for hospitals and medical practices.

Knoxville, TennesseeHeadquarters

1999Year Founded

$34.9MTotal Funding

SERIES_DCompany Stage

Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Paid Vacation

Internal Advancement Opportunities

Risks

Integration complexities with existing systems can hinder broader deployment of PerfectServe's solutions.

Cost concerns and need for more user adoption support are areas for improvement.

Competitive pressure from vendors like TigerConnect and symplr with simpler deployments.

Differentiation

PerfectServe offers a comprehensive platform for secure healthcare communication and collaboration.

The company is recognized for its advanced provider scheduling solution, Lightning Bolt.

PerfectServe's Unite platform integrates communication, scheduling, and patient engagement in one solution.

Upsides

Partnership with Five9 enhances hospital contact centers, improving patient experience and efficiency.

Recognition in Gartner Magic Quadrant highlights PerfectServe's strong market position and growth potential.

Lightning Bolt Scheduling is top-rated, boosting PerfectServe's competitive edge in healthcare scheduling.

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