Marketing Lead
The BlockFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should have 5+ years of proven working experience in marketing in a corporate or agency environment, experience in low carbon fuels or adjacent industry is required, excellent writing skills, exemplary verbal communication skills and problem-solving capabilities, strong project management, multitasking, and decision-making skills, and the ability to develop strong, positive, and constructive relationships. Advanced knowledge and understanding in marketing automation platforms (e.g., HubSpot, Pardot) and Microsoft Office Suite, including SharePoint is also required.
This role leads the development and execution of integrated marketing strategies to drive brand awareness, support sales activities, and increase understanding of the low carbon fuels play in mitigating climate change; they will create and oversee high-impact content across various formats, partner across the global marketing team to maintain a consistent brand voice and messaging, develop and implement a content distribution plan, conduct market research, analyze the competitive landscape, identify customer needs and trends, use data analytics to evaluate and improve return on investment of marketing initiatives, publicize company achievements via public announcements and media strategies, and support crisis response and sensitive communications.
Provides engineering intelligence for software development
Code Climate provides engineering intelligence solutions that enhance software development processes. Its main product, Velocity, analyzes data from code commits and pull requests to deliver actionable metrics and insights. These insights help organizations identify workflow bottlenecks, optimize their processes, and boost productivity. Code Climate operates on a subscription-based model, allowing clients to access the Velocity platform for a fee, with a 14-day free trial available for potential customers. This platform is especially useful for companies aiming to improve their continuous delivery practices and manage technical debt. Code Climate distinguishes itself by focusing specifically on the needs of engineering teams, offering detailed analytics that help diagnose issues and implement improvements. The company's goal is to empower software development teams with data-driven insights to enhance their efficiency and effectiveness.