ConnectGEN

Director, Corporate Marketing

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Renewable Energy, Clean Energy, Energy TechnologyIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and ideally have 8+ years of experience in corporate marketing, with a proven track record of building and scaling marketing functions.

Responsibilities

The Director of Corporate Marketing will own and define the company's marketing strategy, aligning goals and budget with growth targets, drive the development of the brand voice and identity, lead creative storytelling efforts, establish and monitor key performance indicators (KPIs), and drive measurable impact through integrated marketing campaigns.

Skills

Brand Development
Storytelling
Data Analytics
Marketing Strategy
Campaign Management
KPI Development

ConnectGEN

Develops and operates renewable energy projects

About ConnectGEN

ConnectGen develops, constructs, and operates large-scale renewable energy and energy storage projects in North America, focusing on wind and solar technologies. Their projects provide sustainable energy solutions to utility companies and corporate clients, helping them transition to renewable sources and reduce their carbon footprint. ConnectGen's business model covers the entire project lifecycle, from planning to operation, generating revenue through long-term electricity sales. They differentiate themselves by collaborating with landowners and local communities, offering competitive compensation and stimulating local economies. The goal of ConnectGen is to deliver reliable, clean energy alternatives while fostering economic development and sustainability.

Key Metrics

Houston, TexasHeadquarters
2018Year Founded
ACQUISITIONCompany Stage
Energy, Social ImpactIndustries
11-50Employees

Risks

Integration challenges with Repsol could delay project execution.
Cultural clashes with Repsol's management may impact employee morale.
Strategic shifts post-acquisition could affect long-term contracts with clients.

Differentiation

ConnectGen focuses on large-scale renewable energy and storage projects across North America.
The company collaborates with landowners, offering competitive compensation for land use.
ConnectGen's end-to-end project development ensures reliable and efficient energy solutions.

Upsides

Increased demand for energy storage solutions boosts ConnectGen's market potential.
Corporate sustainability commitments drive investment in renewable energy projects.
The Inflation Reduction Act provides tax incentives for renewable energy development.

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