Marketing Director at Plexus

Melbourne, Victoria, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Legal TechIndustries

Requirements

8+ years in B2B marketing leadership, ideally in SaaS, tech, legal tech, or financial tech
Experience building and executing digital-first marketing strategies that drive real results
Knowledge of best-in-class demand generation
Ability to partner with Sales and work cross-functionally across GTM teams
Strategic and self-driven: take full ownership of marketing outcomes, identify high-impact opportunities, and set direction without close oversight
Reliable and execution-focused: manage multiple campaigns and initiatives, balancing strategic intent with flawless execution
Flexible and adaptable: comfortable with change, pivot quickly, and bring stability to fast-moving environments
Clear and persuasive communicator: align senior stakeholders and write compelling narratives
Commercial and impact-led: combine strategic thinking with focus on measurable outcomes
Background and inclination in growth and digital marketing
Open and growth-minded: take feedback seriously, invest in development, and lead by example
Bonus: Familiarity with HubSpot and Salesforce to connect marketing to revenue

Responsibilities

Manage the Marketing team, function, operations, and budget
Develop brand, demand generation, ABM, and lifecycle programs aligned to ICP and growth goals
Collaborate with sales and product teams to ensure consistency in messaging and effectiveness in go-to-market strategies
Develop brand, platform, and persona value-based narratives
Own AEO/SEO, CRO, and paid channels, focusing on predictable funnel growth
Refine digital buyer journey, nurturing strategy, and attribution model to improve conversions using tech stack (HubSpot, Salesforce, AI platforms)
Own Plexus’s HubSpot and conversational AI instance, ensuring campaigns and processes scale
Develop thought leadership and persona-based content programs (articles, guides, webinars) that drive engagement and results
Deliver successful conferences and executive events
Track and measure campaign effectiveness and marketing performance using data for informed decisions
Optimise sales hand-off process, providing SDRs with better insights to boost lead acceptance by 30% or more

Skills

HubSpot

Salesforce

SEO

AEO

CRO

ABM

Demand Generation

Brand Strategy

Content Marketing

Paid Channels

Marketing Analytics

Thought Leadership

Account-Based Marketing

Plexus

Manufactures and repairs medical devices

About Plexus

Plexus Corp. offers engineering and manufacturing services tailored for medical device manufacturers, focusing on aftermarket repair and maintenance for drug delivery devices. Their services lead to a 50% improvement in turnaround times and a 25% reduction in service costs, while also minimizing quality issues. Plexus stands out by providing end-to-end solutions, utilizing tools like the Strategic Mitigation Action Response Tracker (SMART) to enhance supply chain efficiency. The company's goal is to deliver specialized, high-quality solutions that improve operational efficiency and reduce costs for their clients.

Oradea, RomaniaHeadquarters

1979Year Founded

IPOCompany Stage

Robotics & Automation, HealthcareIndustries

5,001-10,000Employees

Benefits

Professional and personal development

Plexus Global Mentor Program

Accessible Resources

Risks

Closure of Portland facility may indicate operational challenges affecting workforce stability.

Partnership with Simbe Robotics could strain resources if demand exceeds production capabilities.

Integration with Gate Web3 Wallet may expose Plexus to cybersecurity risks.

Differentiation

Plexus offers end-to-end solutions from design to maintenance in multiple sectors.

The company specializes in aftermarket repair for medical devices, improving efficiency and cost.

Plexus's Strategic Mitigation Action Response Tracker aids in predictive risk management.

Upsides

Partnership with Simbe Robotics expands Plexus's role in the growing retail automation market.

Acquisition of a new office building suggests potential for expanded design and development services.

Collaboration with Arch Systems enhances Plexus's Industry 4.0 capabilities for better efficiency.

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