Director, Member Marketing Operations & Automation

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

About Carrot: Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot’s comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Role: We’re looking for a Director of Member Marketing Operations & Automation to lead our end-to-end B2C global member marketing operations strategy and execution — driving personalized member engagement, operational excellence, and measurable revenue growth. With executive visibility and high cross-functional impact, you’ll own the systems, processes, and data infrastructure that power multi-channel and multi-language member marketing campaigns, while also auditing, optimizing, and implementing strategies to scale personalization, automation, and performance across the full member lifecycle. This role will serve as a key strategic leader and hands-on builder and operator responsible for growing the B2C member marketing operations discipline at Carrot. This includes owning and enhancing our MarTech ecosystem, including marketing automation platforms like Marketo or Blueshift, with an eye toward integrating emerging AI tools to improve efficiency and outcomes for Carrot members across the world.

The Team: Reporting directly to the Vice President of Growth & Engagement, this role will lead a B2C Member Marketing Operations team that currently consists of a Member Marketing Operations Manager and Email QA Specialists. It will partner closely with the other Growth and Engagement team members, serve as the connective tissue between Engineering, Data, and Business Systems teams to ensure seamless system integration across CRM, analytics, and data infrastructure, and collaborate as needed with the B2B Marketing Ops team.

Requirements

• Experience: 10+ years of experience in marketing operations and automation, including 5+ years in a lead role building and scaling a marketing ops center of excellence — ideally in B2C health benefits, wellness, or regulated consumer tech.
• MarTech Stack Management: Proven ability to inherit, optimize, and scale a B2C MarTech stack in a growth-stage or fast-paced environment that has led to increased engagement and measurable revenue growth.
• Vendor Management: Hands-on experience leading vendor evaluations and migrating to a new MarTech stack.
• Platform Expertise: Deep experience with marketing automation platforms and CRM systems; strong command of UTM strategy and funnel KPIs.
• Technical Skills: Advanced technical skills, including proficiency with HTML and CSS for dynamic messages, and extensive experience in data analysis and reporting.

Responsibilities

• Lead the end-to-end B2C global member marketing operations strategy and execution.
• Own and enhance the MarTech ecosystem, including marketing automation platforms (e.g., Marketo, Blueshift) and integrating emerging AI tools.
• Drive personalized member engagement and measurable revenue growth.
• Audit, optimize, and implement strategies to scale personalization, automation, and performance.
• Partner with Engineering, Data, and Business Systems teams to ensure seamless system integration.
• Manage and mentor the B2C Member Marketing Operations team.
• Develop and implement marketing operational best practices.