Marketing and Customer Strategy - Director at CVS Health

Woonsocket, Rhode Island, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmacyIndustries

Requirements

Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required
MBA preferred
10+ years of professional strategic work experience in retail, CPG, or other related field
Experience in customer strategy a plus

Responsibilities

Support the Executive Director through insights generation, recommendations, and management of key workstreams within the broader body of work and team priorities
Project management, leadership presentation creation, and communications needed to drive work forward
Partner with internal and external teams to generate and disseminate analytics and insights
Identify opportunities for integration and process improvement across lines of business and marketing functions
Manage relationships with leaders and deeply understand their business segment dynamics, goals and objectives, and priorities
Build networks and strong relationships to influence and impact change across the organization
Develop the strategy that facilitates the evolution of our retail pharmacy value proposition, informing how we compete as well as informing key operational choices across the business
Develop a forward-looking customer strategy that grounds our teams in who we are serving to inform market strategies, capital investment, business targets, and deployment of internal resources
Back their strategy in relevant data, insights, and trends
Challenge legacy thinking, bring in external perspectives, and champion our customer with a lens toward the future
Measure the effectiveness of our strategy
Support the team through analytics, project management, applied insights and research, and leadership communications

Skills

Marketing Strategy

Customer Strategy

Data Insights

Analytics

Project Management

Market Research

Stakeholder Management

Leadership Communications

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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