Director, Product Management (Consumer)
ValonSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- Deep expertise in both audience strategy and connections planning
- Ability to turn complex insights into actionable, full-funnel strategies
- Holistic thinking about how audiences engage across platforms
- Ability to bring vision to life through smart, integrated media solutions
- Strong analytical and research skills to uncover category, cultural, and consumer insights
Responsibilities
- Contribute to the development of comprehensive connections strategies across paid, owned, and earned channels
- Conduct analysis and research to uncover category, cultural, and consumer insights
- Create meaningful consumer journeys that map the path to purchase and identify key moments of influence
- Serve as a strategic thought partner to clients, providing expert guidance on media investment decisions
- Collaborate with others to bring vision to life through smart, integrated media solutions
Skills
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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