Director, Product Management (Consumer)
ValonSalary not specified
Full Time
Expert & Leadership (9+ years)
$118,000 – $130,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries
Requirements
- Deep expertise in both audience strategy and connections planning
- Ability to turn complex insights into actionable, full-funnel strategies
- Holistic thinking about how audiences engage across platforms
- Ability to design cross-channel strategies blending audience intelligence with connections planning
Responsibilities
- Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
- Conducting analysis and research to uncover category, cultural, and consumer insights
- Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence
- Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
- Collaborating (with teams, clients, or stakeholders on strategy implementation)
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Director, Audience & Connections Strategy role?
The anticipated annual salary ranges from $118,000 to $130,000, based on factors like skill set, experience, education, and location. The total compensation includes benefits and an annual performance bonus.
Is this role remote-friendly, and what are the location options?
This is a remote-first role that can be performed remotely in most US states with some exclusions. Office hubs are available in Los Angeles, Chicago, and New York for collaboration and events.
What key skills and expertise are required for this position?
Deep expertise in audience strategy and connections planning is required, along with the ability to turn complex insights into actionable full-funnel strategies and think holistically about audience engagement across platforms.
What is the company culture like at Wpromote?
Wpromote has a remote-first culture prioritizing work-life balance, inclusivity, and great people, recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.
What benefits are offered for this role?
Benefits include unlimited PTO, extended holiday break, flexible schedules, work from anywhere options, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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