Manager of Partnerships at Tonal

San Francisco, California, United States

Tonal Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fitness, Corporate Wellness, Hospitality, RetailIndustries

Requirements

  • 5+ years of experience in sales enablement, project management, or business operations, ideally supporting go-to-market or partnership functions
  • Highly organized and detail-oriented, with a bias toward execution

Responsibilities

  • Enable the Sales Funnel: Build, organize, and maintain sales tools including pitch decks, case studies, email templates, proposal docs, and FAQs to support outreach and accelerate partner conversion
  • Contribute to Commercial Planning: Partner with the Senior Director to develop and refine the go-to-market strategy and commercial models for each vertical, including pricing tiers, partner types, and value propositions
  • Project Manage Key Workstreams: Track progress across our B2B strategic roadmap, ensuring timely execution of initiatives across outreach, enablement, events, and onboarding
  • Support Partner Readiness: Collaborate closely with cross-functional teams (e.g. Product, Ops, Care, Marketing, BT, BI, Finance, Software) to understand their launch requirements and constraints. Proactively partner with them to align on timelines, surface potential blockers early, and help accelerate cross-functional readiness for new partner launches
  • Coordinate Outreach Campaigns: Partner with the Senior Director to deploy and monitor targeted campaigns—via email, LinkedIn, or events—to generate leads and move opportunities through the funnel
  • Develop Vertical Playbooks: Maintain a dynamic “Who / Why / How” matrix for each vertical (Corporate Wellness, Hospitality, etc.), helping inform messaging, positioning, and routing logic
  • Manage CRM Hygiene: Ensure all opportunities, partner profiles, and sales activities are tagged, tracked, and moving efficiently through Salesforce/Partnerships email distro
  • Drive Internal Communication: Prepare summary reports, pipeline dashboards, and status updates for internal stakeholders and senior leadership
  • Own Execution and Post-Launch Success: Ensure smooth, organized execution throughout the partner lifecycle, from coordinating meetings and drafting proposals to managing pilots and supporting post-launch activation. Play a key role in maximizing the value of each partnership by leading post-launch initiatives such as joint marketing plan development, performance tracking, closed-loop feedback processes, and uncovering opportunities for deeper integration and long-term growth

Skills

Project Management
Sales Enablement
Go-to-Market Strategy
Pitch Decks
Case Studies
Email Templates
Proposal Documents
B2B Partnerships
Commercial Planning
Cross-Functional Collaboration

Tonal

Home gym system with personalized workouts

About Tonal

Tonal offers a home gym solution that combines technology and fitness. Its main product is a wall-mounted fitness system that uses artificial intelligence to create personalized workout plans. This system tracks user performance and provides real-time feedback, helping users achieve their fitness goals. Tonal's equipment can adapt to different fitness levels, offering up to 200 pounds of adjustable weight and the capability to perform over 245 exercises. Unlike many competitors, Tonal focuses on providing a complete fitness experience in one device, eliminating the need for multiple gym equipment or memberships. The company's goal is to make fitness more accessible and convenient for everyone, with a business model that includes selling the equipment and offering a subscription service for ongoing personalized workout programs.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$564.2MTotal Funding
LATE_VCCompany Stage
Consumer Software, AI & Machine Learning, Consumer GoodsIndustries
201-500Employees

Benefits

Competitive compensation
Top quality health care package
Commuter benefits
Parental leave
Flexible vacation days
Weekly catered team lunches
Office happy hours
Team offsites & company-wide events
New equipment on your first day
Tonal discounts

Risks

CEO change may lead to strategic shifts affecting company stability.
Increased competition from brands like Lululemon threatens market share.
High marketing costs with Spartan Race may not convert to long-term customers.

Differentiation

Tonal uses AI to provide personalized strength training workouts.
The equipment offers up to 200 pounds of adaptive weight resistance.
Tonal's wall-mounted design saves space and offers over 245 exercises.

Upsides

Partnerships with niche sports like volleyball and pickleball expand market reach.
Integration with Fitbit Charge 6 enhances user experience with real-time heart rate streaming.
Retail expansion to Best Buy increases accessibility and potential customer base.

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