Partner Program Manager

About AE Studio

AE Studio is a development, data science, and design studio that works closely with founders and executives to create custom software and machine learning solutions.

Partner Program Manager Role

AE Studio is seeking a strategic, relationship-driven, and execution-oriented Partner Program Manager to lead our Partner Lifecycle Program and help drive success across all business development channels. You will own the full funnel, from partner attraction and onboarding to enablement, activation, and long-term retention while rolling up your sleeves to support broader BD and sales initiatives alongside a tight-knit and collaborative team.

If you’re passionate about building revenue-driving programs, empowering partners as champions, and thriving at the intersection of systems and relationships, this role is for you.

Key Responsibilities

1. Attract & Qualify

• Define and continuously refine our Ideal Partner Profile
• Design and implement a discovery call strategy to assess fit and alignment
• Drive creative outreach campaigns to recruit high-trust, high-fit partners
• Represent AE Studio externally in relevant communities and networks
• Maintain a Partner Fit Scorecard to prioritize and segment leads

2. Contract & Onboard

• Own the contracting process, ensuring all legal and compensation terms are clear
• Deliver an exceptional onboarding experience with welcome flows, training assets, and motivational live touchpoints that set up partners for highest impact
• Manage onboarding questionnaires, intake forms, and HubSpot partner profiles

3. Enable & Support

• Coordinate across teams to create and maintain enablement collateral, including one-pagers, case studies, pitch decks, and communication templates
• Run ongoing learning sessions such as webinars, product updates, and Partner Forum events to deliver value and foster community
• Develop and manage partner support systems including Slack groups, drop-in hours, and partner inboxes
• Collaborate across AE Studio with a team-first mindset, embodying AE’s core values of ownership, growth, clear communication, and agency-increasing impact

4. Track

• Build out and manage HubSpot’s referral pipeline, CRM fields, and dashboards with a high level of attention to detail
• Implement and maintain deal registration forms, activity tracking, and engagement metrics
• Design and manage automations and workflows to improve internal alerts, partner follow-ups, and commission processes, leveraging AI tools where appropriate

5. Activate, Incentivize & Retain

• Build relationships and unlock opportunities with partners and external stakeholders through a creative, entrepreneurial approach
• Ensure a consistent flow of active, engaged partners by driving regular activity and maintaining pipeline momentum
• Develop and manage incentive strategies including tiered rewards, retainer eligibility, and milestone bonuses
• Monitor performance benchmarks such as referral-to-close ratios, quarterly deal volume, and revenue generation
• Coordinate partner recognition, events, campaigns, community-building efforts, and access to exclusive benefits
• Identify and address inactivity triggers through automated nudges, manual check-ins, and re-engagement campaigns

6. Strategy, Feedback & Continuous Improvement

• Gather partner feedback via quarterly surveys, 1:1 calls, and partner councils
• Analyze performance data to recommend program improvements and refine incentive models
• Collaborate with sales, marketing, and product teams to align priorities and grow the partner-generated pipeline

Ideal Candidate

You are a builder, operator, and connector who thrives on creating programs from scratch, scaling systems, and nurturing meaningful relationships. You bring curiosity, creativity, a growth mindset, and an ownership mentality to everything you do, pairing process with people. You’re passionate about emerging tech and AI and know how to translate it into business value. You communicate fluently across