Marketing Operations Manager
DoppleFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
The ideal candidate will have a strong background in marketing operations, with proven experience in managing marketing technology stacks including Marketo and Salesforce. A strategic and analytical mindset is essential, along with the ability to optimize processes, scale marketing operations, and provide data-driven insights. Experience with Power BI and a solid understanding of data governance, lead attribution models, and privacy regulations such as GDPR and CCPA are required.
The Marketing Operations Manager will lead the strategy and execution of marketing operations, focusing on marketing technology integration, campaign tracking, and data-driven decision-making. Key responsibilities include optimizing and integrating Marketo, Salesforce, and other marketing technologies, implementing advanced automation strategies, and ensuring seamless lead flow and attribution. This role involves developing and managing Salesforce and Power BI dashboards for KPI tracking and ROI analysis, providing strategic insights from marketing performance metrics, and ensuring marketing operations comply with data privacy regulations.
IT operations management platform for monitoring
ScienceLogic specializes in IT operations management, providing a platform called SL1 that helps businesses monitor and manage their IT infrastructure and applications. The SL1 platform is designed for organizations that depend on technology, such as large enterprises, managed service providers (MSPs), and government agencies. It offers tools for automating and streamlining IT operations, ensuring that systems run smoothly and efficiently. Clients pay a subscription fee to access SL1, which comes in different service tiers to accommodate various needs and budgets. Additionally, ScienceLogic offers professional services to assist clients in implementing and optimizing the platform. The company's goal is to support businesses in maintaining high performance and reliability in their IT systems.