Lifecycle marketing manager
PersonaSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
FinTechIndustries
Requirements
- 3-4 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech
- Proven experience managing campaigns across multiple channels (email, SMS, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization
- Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
- Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights
- Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.)
- Must be a strong executor and able to move projects forward independently
- Data-driven with experience optimizing transactional communications
- Thrives in a high-execution, fast-paced environment
- Strong cross-functional collaborator comfortable balancing strategic planning with hands-on execution
- Highly organized, action-oriented, and passionate about creating seamless customer experiences
Responsibilities
- Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels
- Own E2E development of communications including strategy, messaging, campaign development and automation
- Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy
- Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience
- Execute real-time communications to support critical incident resolution during the rent cycle
- Oversee transactional communications with customers, ensuring a seamless experience using Flex
- Own and optimize product-led messaging within the customer lifecycle (e.g., payment confirmations, reminders, status updates)
- Manage multi-channel campaigns (email, push, SMS) to ensure customers understand and can successfully use Flex
- Oversee a high volume of unique campaigns across segmented user journeys to drive engagement, enhance customer satisfaction, and improve retention
Skills
Lifecycle Marketing
Transactional Communications
Email Marketing
Push Notifications
SMS Marketing
Customer Segmentation
A/B Testing
Data Analysis
Cross-functional Collaboration
Regulatory Compliance
Flex
Comprehensive contract manufacturer for electronics
About Flex
Flex provides comprehensive electronics manufacturing services, originally starting with circuit board production for tech companies in Silicon Valley. The company automates its manufacturing processes to ensure reliability and cost-effectiveness, which has made it a trusted partner for various industries, including automotive, healthcare, and consumer electronics. Flex's services encompass design, engineering, manufacturing, and supply chain management, allowing businesses to outsource their production needs and focus on their core activities. A key differentiator for Flex is its subsidiary, Anord Mardix, which specializes in critical power solutions and custom products for clients with complex requirements. Additionally, Flex is dedicated to sustainability, aiming for a significant portion of its customers to adopt science-based emissions targets by 2025, reflecting its commitment to environmental responsibility.
Singapore, SingaporeHeadquarters
1969Year Founded
$200MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, EnergyIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Company Equity
Unlimited Paid Time Off
Paid Holidays
Parental Leave
Profit Sharing
Risks
Integrating JetCool Technologies may lead to operational and cultural alignment challenges.
Partnership with Musashi Energy exposes Flex to risks of emerging technology failures.
Jamdeo joint venture faces competitive pressures in the smart TV and media streaming market.
Differentiation
Flex offers end-to-end manufacturing solutions, from design to supply chain services.
Anord Mardix, a Flex subsidiary, specializes in critical power solutions and custom offerings.
Flex's commitment to sustainability aligns with global efforts to combat climate change.
Upsides
Flex's acquisition of JetCool enhances its data center cooling solutions for AI servers.
Partnership with Musashi Energy boosts Flex's AI data center energy storage capabilities.
Flex's Zhuhai facility's AME Excellence Award highlights its world-class manufacturing standards.
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