Manager, Digital Paid Media & Growth Strategy - The Orchard at Orchard

Miami, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

3+ years with proven experience in digital advertising or paid media, music marketing, ad operations, or similar fields
Fluent in Spanish with deep knowledge of Latin music, current music industry trends, and today’s digital landscape
Familiarity with different advertising platforms like Google Ads, Meta Business Manager, TikTok Ads Manager, and other relevant platforms
Strong understanding of paid media mechanics, ad platform best practices, social media algorithms, engagement tactics, and content-driven strategies within paid media campaigns
Ability to leverage internal and publicly-accessible data tools (ex: Chartmetric) to identify key audience locations, behaviors, and interests
Working knowledge of media analytics software (Datorama or similar) to analyze data, draw conclusions, and develop actionable recommendations and insights
Organizational and multitasking skills

Responsibilities

Plan, build, and optimize effective paid media and influencer campaigns for The Orchard’s Latin labels and artists across digital, traditional, and non-traditional platforms to meet our clients’ goals
Lead day-to-day communications with Relationship Managers and labels from our extensive Latin roster while building long-lasting client relationships with vendors and partners
Troubleshoot, optimize, and solve problems in campaigns across multiple platforms with extreme attention to detail
Build thorough analysis, creating client-facing reports and campaign insights using relevant advertising/marketing and The Orchard’s proprietary metrics, collaborating with global team members for alignment and shared learning
Analyze high-level data from campaign performance to identify benchmarks, trends, and best practices for future and ongoing campaigns
Participate in meaningful internal brainstorm sessions, strategy meetings, and client-facing meetings to develop fresh innovative strategies that drive meaningful growth and elevate artist campaigns
Identify opportunities to experiment and innovate creatively within different platforms used to advertise, explore, and evaluate emerging platforms we haven’t yet leveraged, and test alpha and beta products, and help provide feedback to product teams to improve advertising services and offerings for music clients
Assist with the monthly accounting process

Skills

Paid Media

Digital Advertising

Media Buying

Ad Operations

Influencer Marketing

Campaign Optimization

Growth Strategy

Orchard

Streamlines home buying and selling process

About Orchard

Orchard operates in the residential property market, focusing on making the process of buying and selling homes more efficient and less stressful for clients. Their main service is the 'Move First' approach, which allows clients to purchase a new home before selling their current one, alleviating the pressure of coordinating both transactions. This is supported by a guaranteed back-up offer that provides security for sellers. Additionally, Orchard offers free home valuations that are claimed to be 30% more accurate than typical valuations, helping clients understand property values better. Unlike traditional real estate agencies, Orchard's unique services and focus on client convenience may allow them to charge a premium for their offerings. The goal of Orchard is to simplify the home buying and selling experience, making it more accessible and less daunting for individuals and families.

New York City, New YorkHeadquarters

2017Year Founded

$228.6MTotal Funding

SERIES_DCompany Stage

Real EstateIndustries

501-1,000Employees

Benefits

Comprehensive benefits - We offer medical, vision, and dental benefits for employees and dependents, with some plans fully sponsored by Orchard.

Paid parental leave - We offer new parents up to 18 weeks paid leave to bond with their newborns—plus a customized one-month transition period to ease into life as a working parent.

Paid family leave - We offer up to 10 weeks paid leave for employees who need to care for sick family members.

Flexible paid time off - We count your contributions, not vacation days. Take the time you need to recharge and refresh.

Team events - From monthly town hall meetings to team lunches and gatherings outside of the office, we make time to celebrate wins and unwind together.

Paid industry certification - We cover dues on licenses and renewal fees for brokers, realtors, and more.

Risks

Rising interest rates could deter potential homebuyers, impacting Orchard's core business.

iBuying platforms like Opendoor pose competitive threats to Orchard's 'Move First' approach.

Expansion into new markets may strain Orchard's resources and operational capabilities.

Differentiation

Orchard's 'Move First' approach allows clients to buy before selling their current home.

They offer free home valuations claimed to be 30% more accurate than competitors.

Orchard provides a comprehensive suite of vendor partner services for home improvement.

Upsides

Orchard ranks in the top 10 fastest-growing real estate companies in the U.S.

Expansion into Arizona, Oregon, and Washington opens new market opportunities.

Increased demand for digital real estate transactions aligns with Orchard's tech-driven model.

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