Manager, Demand Generation

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, Software, SaaSIndustries

Requirements

The ideal candidate possesses a minimum of 2 years of experience in B2B SaaS marketing. Strong analytical skills and a data-driven mindset are essential, along with a demonstrated understanding of funnel metrics and campaign analytics. Hands-on experience with AI-powered content tools like Gemini and Unify GTM is required. A proactive, roll-up-your-sleeves attitude, comfort with ambiguity, and a drive to move quickly in a dynamic startup environment are crucial. An interest in cybersecurity or the ability to quickly learn technical domains is also necessary.

Responsibilities

The Manager, Demand Generation will execute strategic, high-impact campaigns across multiple channels, including digital, email, phone, paid media, in-product experiences, and field activities, tailoring them to buyer journeys, segments, and regions. This role involves embedding account-based marketing (ABM) strategies across various segments (1:1, 1:few, 1:many) using firmographic, technographic, and intent data, and collaborating closely with Business Development, Sales, and Revenue Operations. The position requires leveraging AI and workflow automation for content creation and campaign triggers, adapting campaign tactics for regional nuances, and optimizing campaign performance by monitoring key funnel metrics and attribution insights. Furthermore, the role includes enabling sales collaboration by delivering timely lead insights, campaign content, and coordinated follow-up plays to directly support revenue outcomes.

Skills

Demand Generation

Campaign Execution

Marketing Strategy

Pipeline Generation

Account-Based Marketing

Multi-channel Marketing

Content Marketing

SEO

Product Marketing

Marketing Operations

Sales

Business Development

RevOps

SaaS

UpGuard

Cybersecurity risk management software solutions

About UpGuard

UpGuard helps businesses manage and reduce risks related to their digital operations through its cybersecurity software solutions. Its main products include UpGuard CyberRisk, which evaluates a company's cybersecurity health and identifies vulnerabilities; UpGuard Vendor Risk, which assesses the security practices of third-party vendors; and UpGuard BreachSight, which monitors the internet for exposed data and potential breaches. Unlike many competitors, UpGuard offers a subscription-based model, allowing clients to access its services online without the need for installation. The goal of UpGuard is to provide essential tools that help organizations protect their data and comply with regulatory standards.

Mountain View, CaliforniaHeadquarters

2012Year Founded

$44.7MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees