Local Marketing Manager at Abbott

Hangzhou, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

PharmaceuticalsIndustries

Requirements

5+ years of pharmaceutical industry work experience
Experience in sales management, regional marketing, or key account management; preference for 2-3 years as a regional manager in a multinational company
Strong communication skills and team collaboration spirit, with work passion
Skilled in formulating strategic plans and effective execution
Familiar with product knowledge and regional market conditions
Strong independent capability in brand development planning and execution
Good English listening, speaking, reading, and writing skills
Proficient in Microsoft Office systems
Willing to undertake travel as required by the company
Passionate about marketing work, responsible, and able to withstand work pressure

Responsibilities

Ensure execution of related promotion plans according to market strategies during the promotion cycle; cooperate with regional sales teams on academic activities such as city meetings, hospital meetings, and KOL activities
Closely cooperate with the marketing department to ensure all promotional materials align with product positioning and convey the latest product information
Train and communicate with representatives on disease knowledge, product application, and competitor information to effectively pass information to customers
Through co-visits with sales teams, gather customer feedback, help sales resolve product-related issues, and address important problematic customers
Maintain KOL relationships, establish effective and professional relationships to support brand medical and market promotion, and support entry into medical insurance catalog
Apply for and control regional market budgets
Provide feedback to the central marketing department on regional market conditions and competitor situations
When national strategies are executed regionally and adjustments are needed, provide suggestions to the company; recommend emerging KOLs to the central marketing department for future development

Skills

Sales Management

Regional Marketing

KOL Management

Market Strategy

Product Training

Budget Management

Strategic Planning

Competitor Analysis

Microsoft Office

English Proficiency

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees