Lifecycle Marketing Supervisor at Zynga

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive EntertainmentIndustries

Requirements

Bachelor’s degree
3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
1+ years of managerial experience
Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage (CMS Tool integration experience preferred)
Experience in warming up new IPs and monitoring domain reputation
Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices
Self-starter with ability to thrive under pressure in a fast-paced environment
Strong communication, copywriting, organizational and project management skills
Attention to detail
Team-first attitude
Passion for games

Responsibilities

Manage a team of Lifecycle Specialists
Take ownership of specific game genres and business verticals, driving annual growth targets
Develop execution plans of the broader strategies for owned games
Manage team goals, ensuring roadmap completion through effective people management
Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency
Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting
Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty
Identify key user segments for targeted programs to maximize ROI and impact KPIs
Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys
Lead post-campaign reporting, fostering transparency with stakeholders
Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process
Implement best practices for sustained channel health
Be analytical, critical, and offer data-driven recommendations
Plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres
Act as Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives

Skills

Lifecycle Marketing

Customer Engagement

User Retention

Data-Driven

Automation

Optimization

Team Management

Strategy Planning

People Management

Roadmap Execution

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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Lifecycle Marketing Supervisor at Zynga

Requirements

Responsibilities

Skills

Zynga

About Zynga

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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