Lifecycle Marketing Manager, Launches and Adoption at Notion

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

8–10 years of experience in growth, lifecycle marketing, or product marketing, ideally at a fast-paced product-led company
Experience leading or contributing meaningfully to product launches, release marketing, and audience segmentation strategies

Responsibilities

Drive launch campaigns and release marketing end-to-end: Act as the connective tissue across Product, PMM, Creative, and Lifecycle teams—orchestrating high-impact launches and ongoing release communications that drive initial excitement and sustained engagement
Master audience segmentation and positioning: Lead strategic segmentation of launches and releases, crafting differentiated positioning and messaging for specific audience segments by synthesizing PMM materials and developing audience-specific narratives
Collaborate on post-launch integration: Work closely across the Lifecycle team to transition launch content, assets, and learnings into always-on campaigns and other customer journey touchpoints, ensuring sustained momentum
Drive user love and business impact: Shape experiences that delight users while moving core metrics like feature activation and retention—identifying affected metrics and required tracking events
Be a system builder: Create repeatable, efficient workflows to ship high-quality, high-velocity launches and releases, and scale what works
Think like a growth expert: Work with Engineering and Data teams to define success metrics, implement tracking, and design experiments to validate segmentation and messaging strategies
Inject AI where it adds leverage: Identify opportunities for automation or AI to streamline workflows, personalize messaging, and unlock faster feedback loops
Partner closely with Product Marketing, Creative, Comms, and Content to bring new features to market and sustain awareness and adoption through "What's New" programs
Operationalize launches by collaborating with Lifecycle, Product, and Growth teams to transition launch content, assets, and learnings into broader customer journey touchpoints
Use expertise in audience segmentation to ensure the right features reach the right user segments with tailored positioning and messaging that drives awareness, activation, and deepened product engagement

Skills

Key technologies and capabilities for this role

Lifecycle MarketingGrowth MarketingProduct LaunchesAudience SegmentationRelease MarketingProduct AdoptionCross-functional CollaborationMessagingContent Marketing

Questions & Answers

Common questions about this position

What is the work location policy at Notion?

Notion requires all team members to work from offices on Mondays and Thursdays, designated as Anchor Days, with certain teams or positions possibly requiring additional in-office days.

What salary or compensation does this role offer?

This information is not specified in the job description.

What key skills are needed for the Lifecycle Marketing Manager role?

The role requires expertise in audience segmentation, experience in lifecycle marketing, and skills in partnering with Product Marketing, Creative, Comms, and Content teams to drive launches and adoption.

What is Notion's company culture like?

Notion emphasizes in-person collaboration as essential to its culture, requiring office work on Anchor Days.

How many roles are they hiring for and what should I do if interested in both?

They're hiring for 2 roles in Lifecycle—one focusing on Launches and the other on Adoption—and recommend applying if interested in one or both.

Notion

Versatile productivity and collaboration platform

About Notion

Notion is a workspace platform designed to enhance productivity and collaboration for a wide range of users, from startups to large enterprises. It combines various tools into a single platform, allowing teams to write, plan, and share their work efficiently. Users can start with a free version and upgrade to paid plans as their needs grow. Key features include customizable notes and documents, project management tools, and a drag-and-drop interface for easy page creation. Notion also includes an AI-powered Q&A feature that provides instant answers to user queries, helping to centralize knowledge. The platform supports multiple languages and has a strong global community that contributes content and organizes events.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$325.9MTotal Funding

LATE_VCCompany Stage

Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees