Lifecycle Marketing Manager

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, E-commerceIndustries

Requirements

Candidates should have a multi-year track record with marketing automation technology such as Salesforce Marketing Cloud, Braze, Iterable, or Sendgrid, and ideally possess knowledge of HTML/CSS. A proven success in working with cross-functional teams, particularly Product and Data, to achieve shared goals based on data-informed hypotheses is essential. The ideal candidate is a thoughtful, critical thinker with a systematic approach to problem-solving, demonstrating scrappiness and a willingness to learn quickly for continuous iteration and experimentation. An understanding of acquisition, activation, engagement, and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation, and relevant metrics, is required. The ability to digest ambiguous data, communicate critical insights, and ask pertinent questions due to robust analytical skills is also necessary.

Responsibilities

The Lifecycle Marketing Manager will own the strategy and implementation of end-to-end lifecycle marketing initiatives across Felix Health, developing and executing activation, engagement, retention, and win-back initiatives. They will create a dynamic and personalized customer lifecycle experience tailored to each user's journey and key behaviors. This role involves executing end-to-end lifecycle marketing campaigns by defining target audiences and developing communication strategies across multiple channels, including email, push notifications, SMS, and in-app messages through Iterable. Responsibilities also include continuously optimizing performance through A/B testing, identifying and applying best practices for measurement, analysis, and testing to discover new opportunities, and providing recommendations for improved customer experience. The manager will collaborate with marketing, creative, engineering, and analytics peers to define objectives, develop marketing strategy, lead campaign development, and scale lifecycle technology and processes, bringing thought-leadership in all aspects of lifecycle marketing.

Skills

Lifecycle Marketing

Customer Engagement

Retention Marketing

Win-back Campaigns

Multi-channel Marketing

Email Marketing

Push Notifications

SMS Marketing

In-app Messaging

Iterable

A/B Testing

Data Analysis

Customer Experience

Digital Marketing Strategy

Campaign Development

felix

Online platform for telemedicine services

About felix

Felix provides an online platform that allows patients to receive medical treatment without needing to visit a doctor's office or pharmacy. The process involves three steps: patients fill out a health questionnaire, a healthcare practitioner from Felix's network creates a personalized treatment plan, and the prescribed medication is delivered directly to the patient's home in discreet packaging. This service is designed for those who prioritize convenience, privacy, and timely access to healthcare. Felix differentiates itself from competitors by emphasizing compassion and non-judgment in its approach, aiming to reduce stigma around seeking medical help. The goal of Felix is to make healthcare more accessible and supportive for all Canadians, as evidenced by the trust of over 500,000 users.

Toronto, CanadaHeadquarters

2019Year Founded

$24.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees