Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Position Overview
- Location Type: Remote
- Employment Type: Individual Contributor
- Salary: Not specified
Thumbtack is a company that helps millions of people confidently care for their homes. It’s an app that provides personalized guidance, AI tools, and a best-in-class hiring experience for home improvement projects. Thumbtack connects homeowners with a network of 300,000 local service businesses.
About the Lifecycle Marketing Team
The Lifecycle Marketing Team at Thumbtack is dedicated to delivering personalized, data-driven experiences that engage, convert, and retain both pros and consumers. They utilize marketing technology and automation to create seamless customer journeys across email, SMS, push notifications, and in-app messaging. The team focuses on collaboration and innovation, working cross-functionally to optimize customer interactions and drive business growth.
About the Role
We are seeking a Lifecycle Marketing Manager to support and optimize our lifecycle marketing programs. This role involves managing moderate to large-scale projects. The ideal candidate is a proactive and analytical marketer who thrives in a fast-paced environment and can work autonomously, escalating complex challenges as needed.
What You’ll Do
- Manage and optimize lifecycle marketing programs across email, push, and in-app messaging.
- Execute A/B tests and experimentation to improve campaign performance and customer engagement.
- Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting.
- Support the development and refinement of campaign ideas, working closely with creative and technical teams.
- Implement audience segmentation strategies to personalize customer journeys.
- Deploy and optimize campaigns with limited guidance, proactively identifying inefficiencies and improving processes.
- Contribute to lifecycle marketing strategy discussions and support campaign planning and execution.
- Review dashboards, summarize results, and use data to inform decision-making and strategy adjustments.
- Manage small projects or process improvements.
Requirements
- Not specified
Responsibilities
- Not specified
Skills
Email Marketing
Push Notifications
In-App Messaging
A/B Testing
Data Analysis
Customer Segmentation
Campaign Optimization
Marketing Automation
Cross-Functional Collaboration
Project Management
Thumbtack
Online marketplace connecting consumers with local professionals
About Thumbtack
Thumbtack connects consumers with local professionals for various services through its online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site. This model allows Thumbtack to serve a wide range of customers across the U.S., making it easier for them to find and hire local service providers.
San Francisco, CaliforniaHeadquarters
2008Year Founded
$680.3MTotal Funding
DEBTCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees