Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
The ideal candidate should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 3-5 years of experience in marketing, with a focus on lifecycle marketing or customer engagement. Strong analytical skills and experience with marketing automation platforms are essential, as is the ability to work autonomously and escalate complex challenges effectively.
Responsibilities
As a Lifecycle Marketing Manager, you will manage and optimize lifecycle marketing programs across email, push notifications, and in-app messaging, execute A/B tests and experimentation to improve campaign performance and customer engagement, analyze campaign performance metrics, identify trends, and provide actionable insights, support the development and refinement of campaign ideas, implement audience segmentation strategies, deploy and optimize campaigns, contribute to lifecycle marketing strategy discussions, and review dashboards to inform decision-making and strategy adjustments.
Skills
Email Marketing
Push Notifications
In-App Messaging
A/B Testing
Data Analysis
Customer Segmentation
Campaign Optimization
Marketing Automation
Cross-Functional Collaboration
Project Management
Thumbtack
Online marketplace connecting consumers with local professionals
About Thumbtack
Thumbtack connects consumers with local professionals for various services through its online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site. This model allows Thumbtack to serve a wide range of customers across the U.S., making it easier for them to find and hire local service providers.
Key Metrics
San Francisco, CaliforniaHeadquarters
2008Year Founded
$680.3MTotal Funding
DEBTCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees