[Remote] Lifecycle & Loyalty Marketing Manager at CSC Generation

Canada

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, Outdoor & Sporting GoodsIndustries

Skills

Key technologies and capabilities for this role

Customer EngagementLoyalty Program ManagementLifecycle MarketingData AnalysisSegmentationContent PersonalizationCampaign ExecutionJourney LogicA/B TestingCross-channel Marketing

Questions & Answers

Common questions about this position

What experience is required for the Lifecycle & Loyalty Marketing Manager role?

Candidates need 4+ years of experience in CRM, retention, lifecycle, or email marketing, preferably in a fast-paced e-commerce or DTC environment, plus hands-on experience executing email marketing campaigns using ESPs.

What key skills are needed for this position?

Strong organizational skills with meticulous attention to detail, strong analytical skills to interpret data and make data-driven decisions, and a collaborative attitude to build positive relationships across teams are required.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Lifecycle & Loyalty Marketing Manager position?

A strong candidate has 4+ years in CRM or email marketing in e-commerce, hands-on ESP experience, strong analytical and organizational skills, and a collaborative attitude, with the motivation to thrive in a fast-paced environment.

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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