Lifecycle & Loyalty Marketing Manager

Canada

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, Outdoor & Sporting GoodsIndustries

Requirements

Candidates should have 4+ years of experience in CRM, retention, lifecycle, or email marketing, preferably in a fast-paced e-commerce or DTC environment. Experience hands-on in executing email marketing campaigns using ESPs, strong organizational skills with meticulous attention to detail, and strong analytical skills to interpret data and make data-driven marketing decisions.

Responsibilities

The Lifecycle & Loyalty Marketing Manager will design and evolve Backcountry’s cross-channel lifecycle strategy with a focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction. They will own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis. The role involves leading the implementation and optimization of the loyalty program, serving as the go-to expert on CRM capabilities, monitoring platform and campaign health, and responding to incidents. This position will also involve taking initiative, growing the role, and exploring new ideas within a fast-paced team environment.

Skills

Customer Engagement

Loyalty Program Management

Lifecycle Marketing

Data Analysis

Segmentation

Content Personalization

Campaign Execution

Journey Logic

A/B Testing

Cross-channel Marketing

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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