Lead Product Marketing Manager, Intelligence & Industries

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, Biotechnology, SaaSIndustries

Requirements

Candidates should have at least 5 years of experience in B2B2C product marketing, with a strong preference for experience in the mental health or healthcare technology sectors. Experience in competitive intelligence, market research, and developing go-to-market strategies is essential. Proficiency with intelligence automation tools such as Gong, ChatGPT, and Zapier is required. A strong understanding of buyer psychology and decision criteria is also necessary.

Responsibilities

The Lead Product Marketing Manager will own the competitive intelligence and market research program, uncovering buyer needs and market trends. They will develop industry-specific insights to inform strategic narratives and messaging, and conduct win/loss interviews and customer research. This role involves delivering insight-backed recommendations to GTM, Product, and Executive leaders, and partnering with Sales and CS to build effective customer journey messaging. Collaboration with Enablement and Marketing teams to scale insights through various channels, creation of customer stories and proof points, and production of quarterly market insights reports are key responsibilities. The role also includes maintaining a library of battlecards and talk tracks, and automating intelligence workflows.

Skills

Product Marketing

Market Research

Messaging

Go-to-Market Strategy

Competitive Analysis

Sales Enablement

Content Strategy

Storytelling

B2B Marketing

Healthcare Technology

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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