Lead Product Marketing Manager, Intelligence & Industries

About Spring Health

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Lead Product Marketing Manager, Intelligence & Industries

Reporting to the Director of Product Marketing & Enablement, the Lead Product Marketing Manager, Intelligence & Industries drives Spring’s research and insights strategy—powering differentiated messaging and go-to-market execution across industries, segments, and personas. This role is the strategic engine behind how we understand the market, position against competitors, and tell compelling stories that resonate with buyers. It informs not only sales and marketing, but also product direction and broader company strategy.

This remote role (East coast preferred, New York strongly preferred) partners cross-functionally with Sales, Customer Success, Product, Growth, Enablement, Executive Leadership, and Content Marketing to ensure Spring shows up as a trusted expert—armed with the data, messaging, and industry-specific proof points to win new business and expand existing accounts.

What You’ll Be Doing

• Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
• Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
• Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
• Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
• Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
• Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
• Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
• Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
• Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms

What Success Looks Like

• Quarterly market insights reports shared cross-functionally and referenced in strategy conversations
• Competitive battlecards clearly differentiate Spring and are regularly cited in field activity
• Segment-specific narratives and objection handling content used consistently in sales and CS conversations
• Win/loss interviews conducted for 70%+ of closed deals
• Spring is recognized internally and externally as a trusted expert across industries and buyer types
• Messaging and insights inform product innovation and roadmap prioritization

Qualifications

Required

• 5+ years of experience in B2B2C