Product Marketing Manager, Consumer (Contract)

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Non-profit, Financial ServicesIndustries

Requirements

Candidates should possess 6-8 years of product marketing experience with a focus on consumer launches and full-funnel campaigns. Proven ability to translate strategy into fast, measurable results is essential. Skills include distilling complex concepts into simple, compelling value propositions, creative storytelling, deep understanding of consumer behavior and digital product journeys, and being analytical and data-driven. A background in consulting or consumer fintech is preferred.

Responsibilities

The Product Marketing Manager will lead go-to-market campaigns to drive adoption, engagement, and retention, executing email, push, and in-app campaigns from concept to optimization. This role involves building audience segments and user journeys, partnering cross-functionally to test and launch consumer experiences, analyzing performance data for optimizations, and translating features into compelling consumer narratives. The manager will also align stakeholders on priorities and continuously test and scale marketing strategies with a consumer-first mindset.

Skills

Product Marketing

Go-to-market campaigns

Email marketing

Push notifications

In-app campaigns

User segmentation

User journeys

Consumer behavior

Digital product marketing

Data analysis

Performance optimization

Value proposition

Storytelling

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$1,178.5MTotal Funding

SERIES_ACompany Stage

Fintech, Social ImpactIndustries

501-1,000Employees