Product Marketing Manager

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Benefits, Fertility Care, Global HealthIndustries

Requirements

Candidates must have at least 4 years of experience in B2B product marketing, with prior exposure to the technology, health, or benefits industries. A demonstrated ability to execute marketing plans and product launches is essential, along with excellent verbal and written communication skills.

Responsibilities

The Product Marketing Manager will develop foundational knowledge of Carrot's products and industry, staying current on trends and the competitive landscape. They will conduct research to support positioning, messaging, and go-to-market activities, and draft project plans for launches and campaigns. Responsibilities include developing customer-focused positioning and messaging, translating technical features into compelling stories, and executing product/feature launches in partnership with cross-functional teams. The role also involves creating enablement materials, supporting demo environments, facilitating feedback loops, leveraging customer insights, and assessing campaign performance. The Product Marketing Manager will demonstrate curiosity, a solutions-oriented mindset, and the ability to deliver high-quality outcomes in a dynamic environment.

Skills

Product Marketing

Go-to-Market (GTM) Strategy

Messaging Development

Launch Planning

Customer Research

Data Analysis

Cross-functional Collaboration

Product Positioning

Content Creation

Carrot Fertility

Global fertility care platform offering comprehensive support

About Carrot Fertility

Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, pregnancy support, and fertility preservation. The platform connects users with over 10,000 providers in more than 130 countries, ensuring inclusive access to care for individuals of all backgrounds. Carrot's unique single embryo transfer (SET) program has the highest success rates among fertility benefits providers, and it also claims to reduce C-section rates through expert support. The company's goal is to provide affordable and evidence-based fertility services to individuals and corporate partners.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$111.1MTotal Funding

SERIES_CCompany Stage

Financial Services, HealthcareIndustries

201-500Employees

Benefits

Healthcare coverage

Telehealth resources

Productivity stipend

Co-working spaces

Paid parental leave

401k

Home office stipend

Flexible time off policy

Risks

Increased competition from similar fertility care platforms may impact Carrot's market share.

Economic downturns could reduce corporate spending on fertility benefits, affecting Carrot's revenue.

Data privacy concerns with digital expansion may lead to regulatory scrutiny.

Differentiation

Carrot Fertility offers a pioneering single embryo transfer program with high success rates.

The company provides a comprehensive, inclusive fertility care platform across 130 countries.

Carrot's multilingual platform enhances accessibility, offering services in multiple languages and currencies.

Upsides

Growing demand for fertility benefits in corporate wellness programs boosts Carrot's market potential.

CarrotMatch platform enhances personalized and streamlined fertility care, improving user satisfaction.

Partnerships with health organizations enhance Carrot's integrated health solutions and market position.

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