[Remote] Senior Manager, Product Marketing – Care Clinic at Included Health

Remote

Included Health Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Health Insurance, BiotechnologyIndustries

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-market strategyMessagingPositioningVirtual Primary CareUrgent CareBehavioral HealthSpecialty CareCompetitive analysisBuyer needs analysisProduct roadmapBusiness strategyCommercializationMarket expansionSales enablementPricing strategyData-driven storytellingMarket-facing materialsProduct launch

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the key skills needed for this Senior Manager role?

Key skills include go-to-market strategy, effective marketing, sound decision making, relationship-building, strategic planning, tactical execution, clear communication, effective prioritization, strategic thinking, and collaboration across teams.

What does the team structure look like for this position?

You will function as a player/coach with 1 Product Marketing Manager reporting to you.

What makes a strong candidate for this Product Marketing Manager role?

An experienced product marketing leader who can lead as a player/coach, inform GTM strategy with deep competitive and client insights, improve win rates with data-driven value stories, launch products effectively, and deliver cross-functional results.

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters
2020Year Founded
$337.5MTotal Funding
GROWTH_EQUITY_VCCompany Stage
HealthcareIndustries
51-200Employees

Benefits

Along with comprehensive medical, dental and vision plans; all employee spouses and children can access Included Health services at no cost. For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees.

Risks

Competition from Teladoc and Amwell threatens market share.
Post-merger integration challenges could affect service delivery.
Regulatory scrutiny on telehealth may impact operational flexibility.

Differentiation

Included Health offers integrated primary and behavioral health services.
They provide 24/7 on-demand care with diverse providers.
Their data-driven approach enhances healthcare outcomes and reduces costs.

Upsides

Rising demand for telehealth boosts Included Health's virtual care services.
Employers investing in healthcare benefits expand Included Health's client base.
Value-based care models align with Included Health's focus on outcomes.

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