Lead Product Marketing Manager

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Customer Support Software, SaaS, B2BIndustries

Requirements

The ideal candidate will have a proven track record in product marketing, with experience in storytelling, competitive analysis, and go-to-market strategies. A deep understanding of product, users, and markets is essential. Experience in a remote work environment and a passion for customer-centricity are also important.

Responsibilities

The Lead Product Marketing Manager will be responsible for telling compelling stories about the product, building memorable product moments, and sharpening the competitive edge. This includes designing and running a program to spotlight customer stories, creating rich media content, and collaborating with cross-functional teams for product launches. The role also involves leading seasonal product release events and building a competitive intelligence program to inform strategy and support sales.

Skills

Product Marketing

Go-to-Market Strategy

Customer Support

B2B SaaS

Content Strategy

Messaging

Positioning

Market Research

Competitive Analysis

Cross-functional Collaboration

Help Scout

Customer service platform for businesses

About Help Scout

Help Scout provides a customer service platform that enables businesses to foster long-term relationships with their customers through effective support and communication. The platform includes features like conversation management, user permissions, and proactive notifications, allowing businesses to manage customer interactions efficiently. Help Scout operates on a subscription-based model with tiered pricing plans tailored to various business sizes, from small businesses to rapidly growing startups. What sets Help Scout apart from its competitors is its focus on the specific needs of customer support teams, prioritizing the details that enhance customer experiences rather than simply adding features. The company's goal is to create exceptional customer service experiences while promoting diversity and inclusion within its team and product development.

Boston, MassachusettsHeadquarters

2011Year Founded

$27.2MTotal Funding

SERIES_BCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Wellness Program

Remote Work Options

Flexible Work Hours

Risks

Increased competition from AI-driven platforms threatens Help Scout's market position.

Economic downturns may lead to reduced spending on customer service software.

Privacy concerns and regulations could increase compliance costs for Help Scout.

Differentiation

Help Scout focuses on customer-centric values, unlike many feature-focused competitors.

The platform offers detailed reporting and proactive notifications for better customer relationships.

Help Scout integrates with various applications using APIs, enhancing its versatility.

Upsides

Growing demand for AI-driven support solutions boosts Help Scout's market potential.

Remote work trends increase adoption of cloud-based solutions like Help Scout.

Focus on customer retention strategies aligns with Help Scout's detailed analytics offerings.

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