AVP, Product Marketing Strategy

Candidates must possess a Bachelor's degree in Marketing, Business Strategy, or a related field, along with over 15 years of experience in product marketing, go-to-market strategy, or campaign management. A minimum of 5 years of experience leading cross-functional teams and enterprise-level marketing initiatives with multiple direct reports is required. Proven ability to influence business partners in setting long-term marketing plans to meet business objectives, a strong understanding of healthcare markets, member engagement, and the regulatory environment, and experience leveraging marketing analytics, segmentation, and performance measurement are essential. Excellent strategic thinking, communication, and leadership skills are also necessary. A Master's degree or certification in Marketing Strategy, Business Administration, or Healthcare Management, along with experience in Medicare, Medicaid, or Commercial health plan marketing and a background in agile marketing planning or enterprise transformation are preferred.