\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>Take products to market.\u003C/strong> Collaborate with Product Managers, Marketing, and GTM teams to ensure products launch with clear positioning & messaging, grounded in deep product, user, and market understanding. When this is done right, everyone at Help Scout and our customers can understand the value of what we’re shipping and why they should use it.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>Lead seasonal product release events.\u003C/strong> Own the strategy and execution of three \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://updates.helpscout.com/\">\u003Cu>product release events\u003C/u>\u003C/a> per year (Winter, Spring, Fall). Build narratives that showcase how Help Scout uniquely solves customer problems, excite existing customers, and attract new ones.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>Build a competitive intelligence program.\u003C/strong> Conduct and synthesize market and competitive research to inform positioning, support sales, and position Help Scout to win.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>Help steer the growth of our Product Marketing function. \u003C/strong>As PMM evolves at Help Scout, you’ll be a leader in shaping the role and team into our next phase of growth.\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"min-height:1.5em\">\u003C/p>\u003Ch2>\u003Cstrong>About you\u003C/strong>\u003C/h2>\u003Cul style=\"min-height:1.5em\">\u003Cli>\u003Cp style=\"min-height:1.5em\">\u003Cstrong>You have 6+ years of experience \u003C/strong>in Product Marketing, Product Management, Management Consulting, or Product Strategy\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">Experience in \u003Cstrong>B2B SaaS\u003C/strong> and \u003Cstrong>product-led growth\u003C/strong>. Bonus if you’ve used a help desk in another role.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">You’re a \u003Cstrong>storyteller at heart\u003C/strong>, able to craft narratives that make complex products feel simple, human, and memorable. You’re an excellent written communicator.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">You have \u003Cstrong>proven experience driving impact\u003C/strong> — whether through launches that moved revenue and adoption, events that built awareness, or campaigns that shifted perception in measurable ways.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">You’re \u003Cstrong>strategic and curious\u003C/strong>, always thinking about the customer’s context, the competitive landscape, and how to move buyers from interest to action.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">You’re \u003Cstrong>highly collaborative\u003C/strong>, comfortable working across product, marketing, design, and leadership to pull off ambitious projects.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">You’re a \u003Cstrong>self-starter with strong project management skills\u003C/strong>, able to manage multiple initiatives without losing sight of the details.\u003Cbr />\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"min-height:1.5em\">You hold a \u003Cstrong>high bar for excellence\u003C/strong>. Whether it’s a narrative framework, a customer video, or a launch event plan, you ensure the work reflects the craft and quality we want Help Scout to be known for.\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"min-height:1.5em\">\u003C/p>\u003Ch2>\u003Cstrong>The Team\u003C/strong>\u003C/h2>\u003Cp style=\"min-height:1.5em\">You’ll be reporting to our VP of Product, Scott Rocher. You'll work closely with everyone in the Experience Org, including Product Managers, Product Ops, Product Design, and Engineering teams. Cross-team, you’ll interact regularly with our Director of Sales, Dillon McDermott and Director of Account Management, Sewar Nasser. You’ll also work alongside support team members, marketing & brand teams, account managers, and sales.\u003C/p>\u003Cp style=\"min-height:1.5em\">\u003C/p>\u003Cp style=\"min-height:1.5em\">\u003Cem>At this time, this role is only open to candidates in North American time zones.\u003C/em>\u003C/p>\u003Cp style=\"min-height:1.5em\">\u003C/p>\u003Cp style=\"min-height:1.5em\">Salary range for this role: \u003Cstrong>$162K-$178K\u003C/strong>\u003C/p>\u003Ch2>Perks & Benefits\u003C/h2>\u003Cp style=\"min-height:1.5em\">Help Scout offers a variety of perks and benefits to support you and your family. Our offerings include healthcare coverage, wellness resources, and so much more. Visit \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"attrlink\" href=\"https://www.helpscout.com/company/careers/\">our careers page\u003C/a> to learn more.\u003Cbr />\u003C/p>\u003Ch2>Hiring Guidelines: \u003C/h2>\u003Cp style=\"min-height:1.5em\">All of our roles are remote, however, some roles may carry specific location-based eligibility requirements. Additionally, because Help Scout is a fully remote company and we hire from many countries, we do not sponsor visas. Help Scout teammates need to be authorized to work from their home location. \u003C/p>\u003Cp style=\"min-height:1.5em\">For our Sales roles, we are only able to hire in the \u003Cstrong>United States\u003C/strong>.\u003Cbr />\u003Cbr />For other roles, we are only able to hire in the following countries: \u003Cstrong>United States\u003C/strong>, \u003Cstrong>Canada\u003C/strong>, \u003Cstrong>Australia\u003C/strong>, \u003Cstrong>Ireland\u003C/strong>, \u003Cstrong>Netherlands\u003C/strong>, \u003Cstrong>Poland\u003C/strong>, \u003Cstrong>United Kingdom\u003C/strong>, \u003Cstrong>Denmark\u003C/strong>, \u003Cstrong>Italy\u003C/strong>,\u003Cstrong> Spain.\u003C/strong>\u003Cbr />\u003Cbr />We’re working on expanding this list. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.\u003C/p>\u003Cp style=\"min-height:1.5em\">We are an equal opportunity employer and are committed to building a company that embraces and celebrates \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"attrlink\" href=\"https://www.helpscout.com/dei/\">diversity and inclusion\u003C/a>. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We have read the studies and understand that diverse teams build better products, bring more perspective to the table, contribute to a company’s financial success, and help foster a more inclusive environment for all employees, but the bottom line is that it's the right thing to do.\u003C/p>\u003Cp style=\"min-height:1.5em\">To provide you with the best experience, we can support you with accommodations or adjustments at any stage of the recruitment process. Simply inform our recruitment team during your conversation with them.\u003C/p>\u003Ch2>A note on the use of AI in our interview process\u003C/h2>\u003Cp style=\"min-height:1.5em\">While we understand that AI in an important tool in a modern skillset, we ask that you do not utilize AI assistants live on our interviews. Of course, use any tools you need to prepare! But we'd like for you to have a real human-to-human conversation with our team. \u003C/p>\u003Cp style=\"min-height:1.5em\">On our end, we utilize a platform called Brighthire as a notetaker and review tool to ensure a fair and transparent hiring process.\u003C/p>\u003Ch2>About Help Scout\u003C/h2>\u003Cp style=\"min-height:1.5em\">We're on a mission to help businesses delight more customers. We love crafting beautiful products and resources to solve that challenge, but we're also trying to do something bigger. We're trying to build a company that brings out your best and leaves the world a better place — a company that seeks balance between profit and purpose. That's why we've been a \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"attrlink\" href=\"https://www.bcorporation.net/\">Certified B Corporation\u003C/a> since 2019, have \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"attrlink\" href=\"https://www.helpscout.com/for-good/\">pledged 1%\u003C/a> of our equity back to the community, and have been remote since day one, now with 140+ people in 115 cities worldwide.\u003C/p>\u003Cp style=\"min-height:1.5em\">To learn more about who we are, visit the \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"attrlink\" href=\"https://www.helpscout.com/about/\">About page\u003C/a>.\u003Cbr />\u003Cbr />\u003Cbr />\u003Cem>Beware of scammers! All legitimate communication from Help Scout regarding your application will come directly from an \u003C/em>\u003Ccode>@helpscout.com\u003C/code>\u003Cem> email address and through our applicant tracking system, Ashby. We will never ask for personal financial information or conduct interviews outside of these official channels.\u003C/em>\u003C/p>","https://jobs.ashbyhq.com/helpscout/8df76f55-778d-4e7e-9589-d53736210945",{"id":139,"name":140,"urlSafeSlug":169,"logo":141},"Help-Scout",[171],{"city":22,"region":22,"country":172},"Remote","2025-09-17T07:18:32.133Z","The ideal candidate will have a proven track record in product marketing, with experience in storytelling, competitive analysis, and go-to-market strategies. A deep understanding of product, users, and markets is essential. Experience in a remote work environment and a passion for customer-centricity are also important.","The Lead Product Marketing Manager will be responsible for telling compelling stories about the product, building memorable product moments, and sharpening the competitive edge. This includes designing and running a program to spotlight customer stories, creating rich media content, and collaborating with cross-functional teams for product launches. The role also involves leading seasonal product release events and building a competitive intelligence program to inform strategy and support sales.",1,{"employment":178,"compensation":183,"experience":184,"visaSponsorship":190,"location":192,"skills":193,"industries":204},{"type":179},{"id":180,"name":181,"description":182},"7b45c8cf-5aad-4473-9b42-e655134195c8","Full Time","Commit to a standard 40-hour workweek, usually with full benefits.",{"minAnnualSalary":22,"maxAnnualSalary":22,"currency":22,"details":22},{"experienceLevels":185},[186],{"id":187,"name":188,"description":189},"de6fc08d-b7f4-4514-8560-7f69a3611e1e","Expert & Leadership (9+ years)","Leverage deep expertise and lead strategic initiatives.",{"type":191},3,{"type":191},[194,195,196,197,198,199,200,201,202,203],"Product Marketing","Go-to-Market Strategy","Customer Support","B2B SaaS","Content Strategy","Messaging","Positioning","Market Research","Competitive Analysis","Cross-functional Collaboration",[205,208,210],{"id":206,"name":207},"00000000-0000-0000-0000-000000000000","Customer Support Software",{"id":206,"name":209},"SaaS",{"id":206,"name":19},{"id":212,"title":213,"alternativeTitles":214,"slug":225,"jobPostId":212,"description":226,"applyUrl":227,"company":140,"companyOption":228,"locations":229,"listingDate":231,"listingSite":145,"isRemote":18,"requirements":232,"responsibilities":233,"status":176,"expiryDate":22,"summary":234},"f77fe8e3-d930-4f57-a8fd-90ba4202c484","Lead/Principal Brand Designer",[215,216,217,218,219,220,221,222,223,224],"Principal Brand Design Lead","Senior Brand Identity Designer","Lead Visual Brand Strategist","Head of Brand Design","Senior Brand Experience Designer","Brand Design Director","Lead Brand Identity Architect","Principal Visual Designer (Brand)","Senior Brand Systems Designer","Brand Creative Lead","lead-principal-brand-designer-f77fe8e3-d930-4f57-a8fd-90ba4202c484","## About the Role\n- **Salary:** $165K - $180K\n- **Employment Type:** FullTime\n- **Location Type:** Remote\n\n## Who We Are\nHelp Scout is on a mission to help businesses delight more customers. Since 2011, over 12,000 companies have used our platform to provide outstanding customer support. We have been fully remote from the beginning, with a team of 140+ people worldwide. We are building a company that brings out your best and leaves the world a better place, balancing profit and purpose. We have been a Certified B Corporation since 2019 and have pledged 1% of our equity back to the community. Help Scout's success hinges on hiring talented, high-accountability people who want to be part of creating a culture where we all feel challenged and supported to do our best work.\n\n## Company Values\n- **Happy to Help:** We show up for each other because we’re invested in the team’s collective success. We share knowledge freely, lead with generosity, and practice empathy with our teammates, customers, and community.\n- **Craft over Convention:** Our success relies on the quality and craft of the work we put into the world. We insist on narrow focus, sweating every detail, and relentless pursuit of customer delight.\n- **Progress not Perfection:** Achieving our true potential requires constant progress and forward momentum. We aim to create a safe space for mistakes and use them to get better.\n- **Own the Outcome:** Taking full responsibility for the results of your work, decisions, and contributions. This reflects a mindset of accountability, proactiveness, and follow-through.\n\n## Brand Creative Team\nBrand Creative is a small but mighty in-house team of designers and developers. Our primary focus is to bring our product to market on our website, but we also support many creative outputs, from multi-channel brand campaigns to retreats & swag. We are arbiters of the brand, ensuring everything customer-facing aligns with Help Scout's look, feel, and sound. You’ll be making things seen and used by several hundred thousand people every month.\n\n## About the Role\nThe **Lead/Principal Brand Designer** is accountable for executing work that defines and evolves the look & feel of the Help Scout brand. Your work will set the visual standard for our team, be tethered to strategic initiatives, and generate business impact. You will own and implement design systems, frameworks, and direction documents that serve as reference points for the rest of the team. This role is a multiplier that inspires and mentors teammates, fosters consistency across channels, and elevates our brand and the way we work.\n\n## About You\n- You are a world-class visual designer with a keen attention to detail.\n- You lead by example, remaining curious and consultative with teammates and cross-functional partners, viewing their feedback as critical to your work’s success.\n- You communicate effectively and leverage prototyping and asynchronous techniques to move work forward, often handling multiple complex projects simultaneously.\n- You root your work in performance metrics and business strategy, pursuing the most impactful tactics. You speak up and propose opportunities when you see them.","https://jobs.ashbyhq.com/helpscout/15923be5-0a3b-4b00-ba11-58d531cd07f5",{"id":139,"name":140,"urlSafeSlug":169,"logo":141},[230],{"city":22,"region":22,"country":172},"2025-09-25T09:37:06.672Z","Candidates should be world-class visual designers with a keen attention to detail, capable of leading by example and remaining curious and consultative with teammates and cross-functional partners. They must communicate effectively, leverage prototyping and asynchronous techniques, and often handle multiple complex projects concurrently. A strong understanding of rooting work in performance metrics and business strategy is essential, along with the ability to identify and propose impactful opportunities.","The Lead/Principal Brand Designer will be accountable for executing work that defines and evolves the look and feel of the Help Scout brand, setting the visual standard for the team. This role involves owning and implementing design systems, frameworks, and direction documents, and serving as a multiplier to inspire and mentor teammates. Responsibilities include fostering consistency across channels, elevating the brand, and ensuring all customer-facing outputs look, feel, and sound like Help Scout, while being tethered to strategic initiatives and generating business impact.",{"employment":235,"compensation":237,"experience":241,"visaSponsorship":244,"location":245,"skills":246,"industries":256},{"type":236},{"id":180,"name":181,"description":22},{"minAnnualSalary":238,"maxAnnualSalary":239,"currency":240,"details":22},165000,180000,"USD",{"experienceLevels":242},[243],{"id":187,"name":188,"description":22},{"type":191},{"type":191},[247,248,249,250,251,252,253,254,255],"Brand Design","Visual Design","Product Design","Customer Support Platforms","B Corporation","Equity","Team Collaboration","Problem-Solving","Communication",[257,258],{"id":206,"name":207},{"id":206,"name":209},["Reactive",260],{"$ssite-config":261},{"env":262,"name":263,"url":264},"production","nuxt-app","https://jobo.world",["Set"],["ShallowReactive",267],{"company-Help-Scout":-1,"company-jobs-cc7240eb-a651-453e-8ff1-57d17fe0a3a3-carousel":-1},"/company/Help-Scout",{}]